The Weekly Digital Marketing Update @ Copenhagen INK (18-11-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! 
Asia Digital Marketing News
- Week in Review: Asking the right questions
- Digital Marketers Take Notice: Promotions, Discounts, and Deals Drive Third of All Annual SMB Sales
- Disrupt #25: Are investors asking all the wrong questions?
- Malaysia’s ICT outlook: Cloud disappointment, 4G lag
- Mobile messaging becomes marketer’s key tool for digital disruption
- Guvera, YouTube to fuel music streaming war in India
- Entrepreneurship: APAC social media agencies’ key differentiator
- Mall culture puts Singapore ahead of global ecommerce game
- Platishers, beware: Say Media gives up on publishing
- Censorship 2.0: Shadowy forces controlling online conversations
- Sophos out to change how companies protect their data
- Digital Quotient opens offices in Mumbai & Singapore
- Flash sales: Key component of India’s e-tailers’ tentpole strategy
- Youth, not the only driver of multiscreen behaviour
- ‘Culturalisation’ key to brand engagement
- Forget Black Friday! Digital Marketers Have Already Moved on to Superbowl XLIX
- Our seed funding: The day after
- Utusan to explore IoE opportunities, in MoU with Cisco
- Weeks before Thanksgiving, here come the Christmas ads
Data Driven Advertising News
- How ABC News Drove Mobile Video Engagement On Election Night
- YouTube MCNs Present Opportunities For Telcos And TV Companies
- Rubicon Project Taps Adam Chandler For Buyer Cloud
- Facebook Claims It’s In Ad Tech To Improve Marketing, Not Devour The Industry
- LoopMe to Bring Video Advertising to 1 Billion Mobile Users
- TubeMogul CEO: Q3 Revenue Up, Yahoo Likely To Focus On BrightRoll’s Network, Not Tech
- Q3: Rich Media Declines Drag Down Sizmek
- New Cross-Device Messaging Tool Is Big For Kahuna
- Premiering linear TV buying with programmatic tools
- Bloomberg Selects adMarketplace As Exclusive Paid Search Partner
- Indie Agency MARC USA Tools Up For Programmatic Buys
- Verizon, Sprint And T-Mobile Muse On Monetization
- ‘Programmatic Poses A Great Opportunity For Publishers Who Understand Their Audience’
- Attribution’s Fatal Flaw: What Really Caused That Conversion?
- Opera Mediaworks Partners with Viggle to Introduce Add-to-DVR Technology
- ‘Sales Jobs Will Be More Data-Driven And Less About Martini Lunches’
Digital Marketing News
- Naspers and Schibsted call a truce in five countri…
- Google’s Larry Page: The most ambitious CEO in the…
- Music on YouTube that hits the right note http://…
- Car Magazines Expand Video Offerings With Help Fro…
- comScore Announces vCE Integration Partnership wit…
- Coke revs up digital and social marketing drive in…
- Coca-Cola gets help for Indo expansion http://t.co…
- ‘Instagram trumps Facebook for brand engagement’:…
- House of Lux Reaches Millions through YouTube Live…
- Lego builds exec team with new hires http://t.co/m…
- Alibaba’s Seamless Marketing Strategy Helps Smash…
- AOL Gives Advertisers an Alternative to Facebook’s…
- Say It With Stick Figures: Your Crude Drawings Are…
- Mondelēz International Improves Campaign Effective…
- Yahoo Bets Big on Video With $640 Million BrightRo…
- Google Takes Over Operations Of Moffett Airfield F…
- Facebook user growth slows in Asia as it purges fa…
Interactive Marketing News
Mobile Marketing News
- Digital Marketers Take Notice: Promotions, Discounts, and Deals Drive Third of All Annual SMB Sales
- Interpublic and Millennial Media join hands to deliver data-driven mobile solutions
- RIP Nokia, long live Microsoft Lumia
- Mobile messaging mktg: Of the fine line between effective & intrusive
- Forget Black Friday! Digital Marketers Have Already Moved on to Superbowl XLIX
- Only 9% marketers see their mobile mktg as ‘very effective’
- Dulux’ Rajiv Rajgopal on being a digital marketer in India
- Two decades hence, banner ads going strong but with challenges ahead
- Indian consumers ‘haunted’ by remarketing: Report
