The Weekly Digital Marketing Update @ Copenhagen INK (11-08-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy! 🙂
Asia Digital Marketing News
- Meet ScoopWhoop, BuzzFeed’s fast-growing Indian clone
- TM throws its hat into the LTE ring with TMgo
- Week in Review: Don’t let IP issues bite you in the rear
- Eugene Cheong leads Socialathon Awards 2014 jury as President
- Hey, Smartphone: Are You Stalking Me? I Mean Seriously, Are You?
- UberX marks official debut in KL amidst challenges
- Mesiniaga wins US$42mil job from TM
- Airbnb spawns cottage industry of service brands
- Enterprise mobile developers stuck in old mindset: Analyst
- Being in debt is par for the course
- P&G will merge or divest more than half of its brands
- Smaato Raises USD 25 Million for Global Mobile RTB ad-exchange and SSP Platform
- Ensemble Australia repositions and expands to full service creative
- Phive Rivers’s digital mandate bagged by Percept’s Allied Media in India
- Internet censorship: You’ve already won, Dr Mahathir
- Digerati50: Not just an investor, but an enabler
- Hooray, brands get choosier about their social content
Data Driven Advertising News
- Scripps Among Publishers Facing ‘Programmatic Headwinds’
- Addressable TV Will Be A ‘Massive’ Ad Category, If Cable Operators Are Willing
- How We’re Fixing Frustrating Deal ID
- ATS London 2014 Agenda Now Published – Where The Industry Is Going
- AOL Is Reaping The Rewards Of Programmatic
- OpenX Plays A Game Of Inches For SSP Supremacy
- Mo’ Campaign Complexity, Mo’ Problems: Nexage Rolls Out Premium Monetization Solution For App Developers
- Top 5 Programmatic Trends
- What If Advertisers Asked For An Alternative To The Agency Commission Model?
- Consumers Need The Inside Track On Privacy
- P&F Drops Underperforming Brands; Targeting Krill Oil
Digital Marketing News
- Xaxis Launches a New Attack on Ad Fraud With Techn…
- Rocket Internet Moves into Online Payments http:/…
- Google Quietly Removes Author Stats From Google We…
- Google Analytics arrives on the small screen with…
- Why Instagram Ads Could be Huge for Facebook’s Mob…
- Amazon Invests $2 Billion in India http://t.co/iLg…
- Snapchat Now Worth $10 Billion http://t.co/QQ1Iotp…
- Apple to Buy Radio App Swell for $30 Million http:…
- Pitch deck: How Snapchat is selling itself to mark…
- Twitter Facts and Statistics You Need to Know in 2…
- Taxi Trails by Taxi Stockholm – smart use of data…
- Big city cars. Big nonsense? – For the launch of a…
- Google’s YouTube Buys Mobile Video Startup Directr…
- YouTube Insights, Q2 2014 – Think with Google http…
- Lessons from Blog Posts that Went Viral http://t….
- The state of UK programmatic advertising in 5 char…
- How Facebook Sold You Krill Oil – http://t.co/8PG…
- Mobile internet revenue to hit $700B in 4 years, g…
- Pinterest Adds to Its Functionality With Icebergs…
Interactive Marketing News
- Shazam gears up to monetize mobile “second screen” viewing
- Meet ScoopWhoop, BuzzFeed’s fast-growing Indian clone
- Stock Hits Low Point as Zynga Seeks ‘Right Balance’
- Twitter Changes Pricing Model For Advertisers
- Airbnb spawns cottage industry of service brands
- Millennial: Mobile Advertising in Travel Sector Increases 400%
- Facebook “Retargeting” study: Mobile Ads not only work better, they are cheaper too!
- Pandora Weighs Talk Radio as It Targets More Listeners in Cars
- Hooray, brands get choosier about their social content
Mobile Marketing News
- Shazam gears up to monetize mobile “second screen” viewing
- eBay is the most popular retailer on mobile, beats Amazon
- Eugene Cheong leads Socialathon 2014 jury as President
- Data pick of the day: Mobile screen time leads the way for Australians
- Hey, Smartphone: Are You Stalking Me? I Mean Seriously, Are You?
- Millennial: Mobile Advertising in Travel Sector Increases 400%
- Buying ads made easy
- The ‘rich’ evolution of mobile advertising
- Facebook “Retargeting” study: Mobile Ads not only work better, they are cheaper too!
- comScore acquires MdotLabs to augment non-human traffic detection
- Ensemble Australia repositions; expands to full service
- AAMI shows ‘easier ways to save’ in unusual campaign
- What FB’s Buy Now means to ecommerce & marketers
Digital Marketing Update
