The Weekly Digital Marketing Update @ Copenhagen INK (05-08-2014)
Asia Digital Marketing News
- Week in Review: Lots of funding activity in SEA
- Catcha.com’s Nic Lim to get his IPO … 14 years later
- Branded Content by BuzzFeed Giving Brands an Awful Lot of Bang for their Buck
- Confessions of a magazine editor: ‘An impossible job’
- mobileStorm CEO: mHealth Apps Must Be Personalized, Engaging, and Irresistible
- Malaysia’s MAD Incubator gets investment boost from Singapore
- Opcom to buy 40% stake in Unigel UK for US$3.67mil
- Tigerspike names Alex Burke as Global CEO
- PepsiCo marks C.C. Lemon’s Vietnam launch with aggressive mktg push
- Expanding APAC footprint MediaMath sets up Australia operations
- Facebook, GroupM sign major ad deal in India
- CTOs not the be-all and end-all for startups
- The changing value of data
- AKQA sets India play in motion with creativity & engineering at core
- How JCPenney changed its view of Facebook
- When women in tech ‘flaunt it’
- Digerati50: The ‘old media’ geek
Data Driven Advertising News
- Men’s Sporting Vertical Scout Media Taps Big Digital Talent With An Eye On Programmatic
- Fraud-day With Videology: “In Video, Clicks Are An Indicator Of Fraud”
- LinkedIn’s Powered-Up Media Platform Spells End To Bizo’s Standalone Data Business
- AdMonsters Meetup: Seattle
- RTL Buys 65% of SpotXchange For $144 Million, As Big Media Players Look To Shore Up Programmatic Video Tech
- Salesforce Integrates More Of ExactTarget, But Paid Media Still A Hobby
- Programmatic Consultancies Help Publishers Play Catch-Up
- ABC And 4C Partner To Connect Social Enthusiasm And Ad Sponsorships
- Why Aren’t More Brands Taking Design In-House Along With Programmatic?
- Police Crackdown On Piracy Continues With Ad Replacement
- RuTarget: Harnessing Russian Data And Why Global Companies Struggle Penetrating The Market
- ChoiceStream Raises $7.5 Million To Support Sales And Ad Tech Build-Out
- Horizon Media, Largest US Indie Agency, Hits Reset Button On Programmatic
Interactive Marketing News
- YouTube Effort Boosts Awareness, But What About Ad Sales?
- Confessions of a magazine editor: ‘An impossible job’
- Sorting the Serious From the Silly, BuzzFeed Develops a Mobile App for Real News
- Jane Newman on How Planning Kept Apple Creatives on Right Track
- How JCPenney changed its view of Facebook
Digital Marketing News
- Remember When Every Brand’s Video Strategy Was to…
- Facebook starts building ad links to Instagram htt…
- Brand messaging in real time: Reaching the always-…
- 9 Easy Tips For Finding Exactly What You Want On G…
- Medium makes its move into native advertising http…
- Mobile Ads Breach Historic Barrier http://t.co/4OT…
- Instagram’s Answer to Snapchat, Bolt, Is Here — Bu…
- Sony Brings Data to Outdoor Advertising http://t.c…
- Just weird…! Selling Dettol bodywash with cucumb…
- Unilever Starts Global Digital Agency Review http:…
- Unilever Launches ‘Internet of Things’ Partner Sea…
- Adform Scales to Meet Real-Time Demand While Cutti…
- Bing Ads Is Getting A Slick New Look That Will Fee…
- Clash of the Titans: Tencent, Alibaba, and the Bat…
- Facebook Lets Developers Target Ads to Specific Sm…
- Google Maps Challenges Foursquare with New Explore…
- LinkedIn To Acquire Bizo, B2B Display Ad Platform,…
- Amazon’s Fire Phone May Add Another Layer to Mobil…
- L’Oreal’s Viral Model Experiment – A Sign of the F…
- To Regulate Or Not To Regulate, That Is The Progra…
- Baidu Shoots Up Google Play Download Rankings With…
- The 5 biggest myths of modern advertising – Digida…
- Pinterest’s new head of brand: ‘I’m here to expand…
- ‘Big brand advertisers would prefer to buy in a pr…
- Instagram’s “Bolt” Leak Could Be A New Facebook Ap…
- Facebook is now worth more than Coca-Cola, Disney,…
Mobile Marketing News
- Branded Content by BuzzFeed Giving Brands an Awful Lot of Bang for their Buck
- Why Facebook’s “Buy Now” Button is Destined to Fail
- mobileStorm CEO: mHealth Apps Must Be Personalized, Engaging, and Irresistible
- AOL, Havas form global partnership to push automation
- Samsung crafts interactive mktg push for new product launch in China
- Dentsu Aegis acquires Indian OOH agency Milestone Brandcom
- Automotive’s evolution into a media channel & life app
Digital Marketing Update
