The rising CMO’s share in CIO spend
The Chief Marketing Officer has become an important stakeholder in the technology business. Taking that into consideration, SapientNitro launched a report ‘Marketing, Disrupted: Opportunities for the technology industry’. The report, first of its kind published in India, analyses the disruption caused by the rise of digital technologies in marketing and its implications for the overall technology industry. It attempts to prepare the industry to leverage this opportunity by delivering value to the Chief Marketing Officer.
