The Pool Invites Users to Dive In and Escape From Online Clutter
Billed as being “For women who are too busy to browse,” new U.K. digital platform The Pool is already achieving 60% click-through rates on its daily email, and has named Clinique, Microsoft and Marks & Spencer as its launch partners.
Since launching April 23, The Pool has adapted the broadcast model for online, creating a programming schedule by posting a set number of articles at fixed times in the day so as not to overwhelm its audience with content.
Eight articles are published in a 24-hour time period, and each post is labeled with the amount of time it takes to read. You can even search the site based on “How Long Have You Got?” to find stories that match your available time or stick a story in the scrapbook to read later.
