The Financial Times Decides to Get Creative With Ad-Blocker Blocking
The Financial Times is certainly not the first media company to test out approaches to combating the rise of ad-blocking technology, but its new approach might be the most creative one yet.
On Wednesday, the newspaper began blanking out, for some users, a percentage of words in articles symbolizing the percentage of the company’s revenue that comes from advertising.
The proportion of words blocked isn’t scientific, and the Financial Times doesn’t break out the exact chunk of revenue that comes from ads, said global advertising sales director Dominic Good. “It’s more illustrative than specific,” he said.
