The CW Targets Royal Baby Photos With Ads For ‘Reign’
The birth of a new British royal elicited a blizzard of Twitter posts from brands looking to emulate Oreo’s famed Super Bowl tweet. A number of those marketers, in turn, sparked contempt from the Twitterati for their opportunism.
Wait until they feast their eyes on what The CW has spawned.
The CW is has begun running ads right inside images of Prince William and Kate Middleton’s newborn son to promote the TV network’s new fall show “Reign,” which will center on the adolescent Mary, Queen of Scots.
