The case of Facebook, ice-bucket challenge & a ‘cool’ Q3 report
Facebook’s total revenue reached $3.2 billion and advertising revenue grew 64 per cent year-over-year in Q3 2014. Mobile accounted for 66 per cent of the advertising revenue for the social media company.
Facebook reported financial results for the quarter which ended on September 30, 2014.
“This has been a good quarter with strong results. We continue to focus on serving our community well and continue to invest in connecting the world over the next decade. We’ve continued to grow our community in both size and engagement, with 1.35 billion people now using Facebook each month and 64 per cent using Facebook daily. On mobile, 1.12 billion people now use Facebook each month, and 703 million people each day – nearly 40 per cent growth from this time last year,” said Mark Zuckerberg, Founder and CEO of Facebook.
Daily active users (DAUs) were 864 million on average for September 2014, an increase of 19 per cent year-over-year. Mobile daily active users were 703 million on average for September 2014, an increase of 39 per cent year-over-year. Monthly active users (MAUs) were 1.35 billion as of September 30, 2014, an increase of 14 per cent year-over-year. Mobile MAUs were 1.12 billion as of September 30, 2014, an increase of 29 per cent year-over-year.
The social media company reached a new milestone for native videos as it achieved 1 billion daily views. There were more than 10 billion video views Ice Bucket Challenge videos by 440 million people.
Dave Wehner, CFO of Facebook said, “Mobile continues to be the core driver of our growth. Over 1.1 billion people used Facebook on mobile during the month of September, up 250 million from last year. In addition, we have hundreds of millions of people on mobile using Instagram, Messenger and WhatsApp.”
