Texture, Still Seeking to Become a Household Name, Links Up With Home Shopping Network
John Loughlin, chief executive officer of magazine subscription service Texture, is setting his ambitions high, even in a highly competitive media market in which consumers are loath to open their wallets.
“The objective here is this should be a mass consumer service,” said Mr. Loughlin.
But Texture still has a long way to go, and is focused right now on increasing product awareness and making sure more potential consumers know about the so-called “Netflix for magazines,” which charges $9.99 per month for the basic plan or $14.99 for the premium plan, which also includes unlimited access to weekly magazines.
