Terrestrial Broadcasters Downplay Size Of Streaming Audiences
AdExchanger |
A troupe of traditional broadcasters has a message for media buyers: Your perception of audio streaming audiences is skewed, according to a study by Advertiser Perceptions released Tuesday. The study, commissioned by terrestrial broadcasters (including Cumulus, Westwood One, iHeartMedia, CBS Radio, Cox Media Group, Hubbard Radio, Radio Advertising Bureau and Radio One) found media buyers… Continue reading »
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