Tencent IBG rolls out ad solutions to attract Chinese tourists
International Business Group (IBG) of Tencent is rolling out a one-stop service advertising solutions. The ad solutions include options to build brand awareness and develop product familiarity, prior to the Chinese tourist’s visit to Singapore as well as in-market advertisements to target Chinese tourists while they are in the country.
Singapore saw 1.47 million visitors from the mainland in the first half of this year, up 55.2 per cent from the same period last year, according to the Singapore Tourism Board. Chinese tourists accounted for nearly 18 per cent of the visitors to Singapore during this period. Aware of the untapped spending potential of these tourists, the Singapore Retailers Association recently launched initiatives such as the Singapore Golden Week, timed to coincide with the national holidays in China.
“Singapore is well positioned to benefit from the surge in the number of Chinese tourists. Reaching out to Chinese tourists on platforms they are familiar with is the best approach for local businesses,” said Benny Ho, Senior Director of Business Development, Tencent.
Brands need to engage early in the Chinese customer journey in order to influence purchase decisions before they travel. Tencent’s one-stop service advertising platforms will help Singapore businesses raise awareness and increase engagement opportunities with the surging numbers of Chinese tourists, even before they depart China.
According to the eMarketer’s survey ‘WeChat in China’ from June 2016, the top two leading social media sites/chatting apps among social media users in China are WeChat and Qzone – both Tencent products. With WeChat’s position as a leading social media platform in China, the roll-out of one-stop service advertising solutions would empower local businesses to unlock the untapped spending potential and better reach Chinese tourists. Additionally, Tencent’s International Advertising Solutions can be customised to fit specific brand objectives.
To address communications and business objectives, there will be WeChat representatives to assist merchants in Singapore. Tencent’s IBG will provide a one-stop service advertising solutions including media planning, creative designs, advanced user targeting, ad placement execution, bid optimisation, and reporting.
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