TBWA\India appoints Govind Pandey as CEO

In what would be seen as a key step towards the agency’s way forward in India, TBWA\ Group has named Govind Pandey joins as its Chief Executive Officer for the country. The development is effective January 1, 2016. Mr Pandey, an advertising veteran with over 25 years in the industry, will lead the agency’s advertising business and operations across Mumbai and Delhi. He will report to Philip Brett, TBWA\ President of Asia.

Vineet Bajpai, who led the TBWA\ India Group as its CEO since March 2014, will moving to the role of Chairman of Magnon Group. In addition to his responsibilities with Magnon, he will pursue an independent business interest, Talentrack, in the mcommerce field.

Mr Pandey has had a rich advertising career spanning over two decades, most recently as COO of McCann Worldgroup, India. He has also worked with Ogilvy & Mather, JWT and Contract.

“India is a strategically vital market for us. I am confident that Govind will help accelerate our growth and bring fresh energy and insights for us in this market. I also congratulate Vineet on his new role and look forward to his continued leadership and support in extending the MagnonGroup offering both within and beyond India,” said Mr Brett.

Commenting on the new opportunity, Mr Pandey said, “I’ve always been impressed by the strong culture and the brave work that TBWA produces. It’s both exciting and a real honour for me to be a partner to some of the world’s best known brands and lead The Disruption Agency in India.”

The post TBWA\India appoints Govind Pandey as CEO appeared first on Digital Market Asia.

Via Digital Market Asia

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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