Targeting Vs. Messaging: Data-Driven Creative Needs Its Own Terminology
AdExchanger |
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Tuminello, senior director of product at Innovid. It is becoming increasingly clear that data-driven creative is on the rise. For evidence, look no further than ad tech leaders like… Continue reading »
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