Target Expands Offerings, Invests in Digital for Back-to-School
With the critical back-to-school and back-to-college season looming, Target is expanding its offerings for students as well as doubling down on digital experiences and campus events.
The season marks the second-biggest shopping period of the year, accounting for $84 billion in sales and ranking behind only the winter holidays. Between June and August, Target spends about $160 million on measured media, according to Kantar Media.
“We are very excited and optimistic going into the back-to-school season,” said Rick Gomez, Target’s senior VP-marketing. “Looking at the assortment, it’s broader than we’ve ever had before. So we’re well positioned.”
