Adobe Boosts Dynamic Ad Insertion Across Linear And OTT TV Streams
AdExchanger | Dynamic ad insertion is technically easier on over-the-top (OTT) apps, but it’s less prevalent, at least at scale, in live TV and video...
AdExchanger | Dynamic ad insertion is technically easier on over-the-top (OTT) apps, but it’s less prevalent, at least at scale, in live TV and video...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instant Return In a few months, Instagram will roll out an algorithmically...
Vuclip has released the findings of its Global Video Insights 2015 Survey that shows the video consumption habits and device preferences of Malaysian consumers. Via...
Netflix said it is be rolling out its VOD service in 130 new countries, but SEA regional players were unfazed. Via DNA
The Philippines is shaping out to be South-East Asia’s video-on-demand (VOD) battleground with the Catcha Group subsidiary iflix securing US$30 million, in an investment round...
Despite the increasing competition in the video-on-demand (VOD) space, fixed-line operator Telekom Malaysia Bhd (TM) believes that it has what it takes to stay competitive...
Patrick Grove has thrown his hat into the South-East Asian online video ring, and he is betting on entrepreneurial flair and his New York-based partner,...
After weeks of market buzz, Internet entrepreneur Patrick Grove’s Catcha Group has officially announced ‘iflix,’ its entry in the Video On Demand (VOD) space, just...
Digital marketing / Digital Marketing News / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 23/03/2013
Jim Beam has announced that it is set to launch its first national TV ad as part on a £9m investment. Maxxium UK has revealed...
Of the 150 media buyers surveyed, 24% said they felt more confident about the potential value of RTB and the control it gives them over...
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