The growing politicization of brands in a polarized world
Target, for instance, chose to weigh in on a 2016 North Carolina law that required individuals in government buildings to use the restroom that corresponds to...
Tagged: viral
Viral Video Chart: Hyundai Hosts Special Super Bowl Watch Party That Will Warm Your Heart
Youtube’s “Rewind” video is once again at the top of this week’s Viral Video Chart, which tallies counting organic and paid views in the week...
#sowhoknew: How Beyoncé OWNS social media
Beyoncé is pregnant. With twins. Unless you have been living under a rock you will know this. The already iconic picture was released on Instagram...
Copyranter: I’ve finally found my stock photo dæmon
Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better...
Lemon Square gets a cookie talking to target Filipinos, goes viral
In a bid to stand out in a sea of cookie brands in the Philippines, Lemon Square decided to maximise the digital space to launch its...
Venmo Strives to Maintain Market Share by Putting Ponies in New Ads
“This is our opportunity to drive awareness and to showcase our personality,” said Kasia Leyden, who joined Venmo a year ago as marketing director. “It...
Revcontent’s Exclusive Partnership with Brainjolt Media Pairs Top Viral Publisher with Industry-Leading Technology and Data Insights
SARASOTA, Fla. – Digital entertainment network Brainjolt, which reaches 33% of US adults each month, has entered an exclusive, multi-year partnership with Revcontent, the world’s...
Inside A Content Hit: PopSugar’s Fruity Pebbles No-Bake Cheesecake
AdExchanger | Behind every piece of PopSugar viral content, there’s data. The lifestyle pub’s recipe and video for Fruity Pebbles No-Bake Cheesecake has attracted 9.4...
Real-Life Adaptation of John Cena Meme Tops Viral Video Chart
In a move that is intuitive yet innovative, Cricket Wireless achieved internet fame by making use of a trend that’s already taken strong hold of...
Comment on FT’s website goes viral after Brexit vote
The British people plunged the world into a sea of uncertainty after it voted to leave the European Union in a startling result that has...
One British agency’s plea to young voters: #DontFuckMyFuture
A riddle: What is European and sounds like “two old white men shouting at each other in a room with no windows?” The answer, according to Adam&EveDDB...
Sexy Eating Replaces Hunger Fighting on Viral Video Chart
Walmart’s anti-hunger campaign, the most-viewed brand video for the past two weeks, gives way to a dating stunt by Knorr food products in our most...
3 of the Top 10 Branded Videos on YouTube and Facebook Belong to Samsung
Samsung really is committed to digital video advertising. The latest Viral Video Chart, ranking the most-viewed brand videos outside movies or video games for the...
#sowhoknew: Why this kids puzzle is driving the internet bananas?
This simple brain teaser has taken Facebook by storm. Now it’s infiltrated LinkedIn as well. But why? It’s so easy to solve. Or is it?...
How One Direction helped KitKat get its most retweeted tweet ever
If it’s anyone in the world who deserves a break, it’s One Direction. Ever since being thrusted into the spotlight five years after appearing on...
Burger King brings the heat to its menu — and social media for its ‘fiery chicken fries’
Burger King has realized that the best way to market to millennials is to bring the heat — both to its menu and to social media. The chain’s...
