5 tips to effective programmatic video campaign planning
People today are watching more video content than ever before. Whether short-form or long-form, video is becoming available to an increasing number of people across...
Tagged: vendor
It’s Back to School for Mobile Marketing Students
Want to go to school? For free? If you want to learn about mobile marketing, now you can. Swrve, a global powerhouse in mobile marketing...
Should Agencies Acquire or Build A Technology Stack To Remain Competitive?
The rise of programmatic advertising has changed the whole online display advertising ecosystem and is shaking up the position of power. In this piece, Maciej...
‘We Saw a Need to Give Control Back to Publishers’
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the...
What’s Missing in Programmatic Mobile?
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the contemporary marketer. A week ahead...
Opinion Leaders Please Step Forward?
Chris Bourke, Qriously, commercial director, EMEA, asks if ‘opinion leaders’ responsible for positively spreading information about programmatic advertising have delivered on their self-appointed brief. Everett...
The Echo Chamber: The Collapse of RMX And the Return of the Ad Net
In 2007 Yahoo acquired Right Media Exchange (RMX) for $680m dollars. It was the first advertising exchange in the industry – mostly ad networks trading...
Op-ed: ‘Dark viewability’ and why the IAB has it right
Jeff Burkett is senior director of sales operations and product strategy at The Washington Post There is a new fraud in the digital ad industry...
On Guard: Vendors of Data Companies Likely to Feel Compliance Pressure
This year guarantees to bring a surge in the use of data-security services. And some expect that companies that collect and manage a lot of...
UK Media Auditor Takes A Crack At Viewability
The 50% viewability standard might fly (sort of) in the US, but it’s not yet considered to be a viable currency in the UK. But...
Amazon banking its future on the cloud
Cloud computing is considered the ‘new normal’ in today’s fast-changing digital world, so much so that the leading public cloud computing vendor is willing to...
Forrester Wave: Platforms, Commerce Companies Vie For Top Attribution Vendor Title
Considering two of the usual pure-play suspects in Forrester’s Cross-Channel Attribution Wave (Convertro and Adometry) were snapped up by AOL and Google on the very...
More retailers turn videos into direct sales channels
Buying products from inside a video is not a new concept — YouTube introduced a click-to-buy feature in January 2009 — but more online retailers...
Enterprises still facing ‘rogue IT’ challenges: Red Hat
Information technology (IT) departments are still struggling to make their organisations more agile and flexible to better serve their business counterparts, according to open source...
Columnist: Watch Out, Email Studebakers – Consolidation is Coming
Everyone can name the email service providers that get the lion’s share of media glare — firms like Google, AOL, Yahoo. But according to Dave...
Hedging its bets, VMware embraces brave new IT world
As the dust settles on the recently-concluded VMworld 2014 in San Francisco, one thing is clear: Virtualisation and cloud vendor VMware Inc is going deeper...
