Cathay Pacific, McCann & Hong Kong Beer Company brew beer at 35,000 ft
Cathay Pacific Airways, Hong Kong Beer Company and McCann Worldgroup have collaborated to create Betsy Beer, an ale brewed specially for 35,000 feet. Named after...
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#sowhoknew: 5 golden ‘Netiquette’ rules that you NEED to know
In everyday life we know, almost instinctively, how to act. Or at least we should do. Manners were drummed into us from an early age....
Singtel-owned Amobee to acquire Turn for $310 mn
Singtel subsidiary Amobee, a global digital marketing technology company serving brands such as Airbnb, Dell EMC and Lexus, has signed an agreement to acquire Turn,...
How word-of-mouth mktg platform ReferralCandy went global
Singapore-based SMB and customer referral platform ReferralCandy started as a one-man operation and quickly grew into a team of three employees living and working out...
How India’s demonetisation can help publishers & content marketers
The Indian government’s November 2016 announcement on demonetisation had sparked significant impacts to various sectors across the country, and the publishing industry is no exception....
A Wake-Up Call for CMOs: Focus More on Phone Calls to Increase ROI
The following is an exclusive guest contributed post from Blair Symes, Director of Content Marketing at DialogTech If you haven’t thought much about the phone...
Consistency & reliability key for SG millennials for buying products
Millennial consumers in Singapore appear to prize consistency and reliability when making buying decisions, a survey by ICLP found. In a survey of close to...
eMarketer Explains Why Why Consumers Get Email Fatigue
Email marketing still works, but it only seems to work when it’s not abused. That’s the key takeaway in a new report from eMarketer. As...
Revenue High for Teads; Rubicon Project Provide Platform for SoundCloud
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong revenue growth for Teads; Rubicon Project supply...
Which YouTube ads did Singaporeans love in H2 2016?
From small music videos to long form ads and ads that are made for all ages, these are just some of the ads that made...
BHD ties up with SpotX to monetise Vietnamese content globally
Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetisation of its diverse media properties around the...
A day in the life of… a Chief Media Officer
Remember, if you’re looking for a role yourself, why not have a look at the Econsultancy jobs board. Econsultancy: Please describe your job. Alistair Dent:...
Supercars challenges the misconception about its fans in new ad
A group of unexpected Supercars fans take centre stage in a new campaign launched last night by the Virgin Australia Supercars Championship and Ogilvy Sydney....
Google’s Shopping Ads come to Singapore
Google had some good news for the retailers in Singapore as it rolled out its Shopping Ads in the country, the first in Southeast Asia. Showing...
From Polling Station to Ad Campaign: Marketing Lessons from 2016’s Political Surprises
Landmark political events were seen on either side of the Atlantic last year, with the EU referendum and the US presidential election. Results for both...
AdAsia opens Cambodia office
AdAsia Holdings has entered Cambodia with the launch of an office in Phnom Penh. Similar to the move into Hanoi, the Phnom Penh expansion serves...
