Marketing in a multi-device world: Of omnichannel, design & attribution…
We live in a hyper-connected world. Consumers have access to a range of devices and switch seamlessly between screens for their digital needs. It is...
Tagged: universal
Top trends for mobile marketing in 2015
That I founded a digital marketing company in India in late 1997 is mildly unfortunate. For about 14 years, we kept saying that the future...
2014, The Year Programmatic Went Cross-Screen
It’s been almost five years since Google’s Eric Schmidt declared the company as a “mobile first” outfit, and Facebook’s Atlas update brought “cross-screen” to the...
Guvera, YouTube to fuel music streaming war in India
Across a wide array of interests of Indian consumers, one of the most prominent one is music and with a population of internet consumers close...
WeChat’s ‘ultimate social sensation’ positioning in Bangkok
There are some people who don’t like ridiculously cute animated stickers, or feel the need to search through their entire chat history – and then...
E-governance via smartphones aims to better connect rural India
After a long period of inefficient governance and policy paralysis, the Indian political system is expected to pick up under the leadership of Prime Minister...
NSW govt & JWT warn against alcohol influenced violence
The New South Wales Government has embarked on an advertising campaign focusing on alcohol-fuelled violence, over the weekend. The campaign formulated by JWT Sydney, with...
Marketing lessons from Danone’s Michael Aidan & Unilever’s Ira Noviarti
Brand marketers face all kinds of challenges – at times it is as common as the launch of a global brand in a local market...
Is Mobile Re-engagement In Easy Reach For Advertisers?
Serving mobile users with retargeted ads is widely regarded as an impossibility given cookies’ lack of effectiveness on such devices compared to desktop, and the...
5 reasons why publishers should embrace programmatic for online video
The explosion of digital video consumption is proof that consumers are now shifting from their traditional habits when it comes to viewing video content. People...
Unilever, Mindshare lead SMARTIES APAC 2014 Awards
The Mobile Marketing Association has awarded the region’s best mobile marketing at the SMARTIES APAC 2014. Winners were declared in 21 categories, including two new...
What Next For Ad Tech’s Big Bang?
Danny Hopwood, Vivaki, head of platform, EMEA, contemplates just how the ad tech sector will develop ahead of his ATS London appearance. When I first...
CLEAR’s global digital platform aims for cohesive int’l branding
Unilever’s hair care brand CLEAR has partnered with SapientNitro, its global digital agency to begin delivering a new interactive presence. The new CLEAR website is...
MMA adds to APAC Board of Directors; Ashutosh Srivastava is new Chairman
The Mobile Marketing Association (MMA) has added seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board...
Five Facts for Marketers About Google Tag Manager
Google Tag Manager (GTM) isn’t new, but one would think so, considering how many marketers remain unaware of its features and benefits. That’s backed up...
APAC wins 24 Cyber Lions; more metals, lesser Golds from 2013
It should spell good news for the region that in all agencies from Asia Pacific bring home 24 Cyber Lions. Last year, the count was...
