Criteo Pools Data From Over 6,000 Brands To Power Its Device Graph
AdExchanger | Criteo is prepping a Universal Match product as a serious contender in the cross-device arms race. The company is pooling anonymized data from...
Tagged: universal
EU Commission Working on New ‘Safe Harbour’; MediaMath joins IBM’s UBX
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU commissioner updates on new EU-US data...
PepsiCo awards Kurkure’s digital mandate to Glitch
PepsiCo India developed and produced Kurkure, is all set to be officially represented by the Glitch. The mandate includes communication, display, search, mobile and analytics....
OpenRTB Protocol Fails To Align Market Interests
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
SMBs Getting More Mobile, But Only 33 Percent Have Mobile-Optimized Website
While the majority of U.S. small- and medium-sized businesses don’t have a mobile-optimized website, the odds are getting better every quarter. “Among the group of...
Hulu to Open a Private Ad Exchange Powered by Facebook’s LiveRail
Advertising’s programmatic revolution will be televised — by Hulu. This fall the streaming video service, which is owned by NBC Universal, Fox and Walt Disney...
Do Not Track Is Finally Coming, but not as Originally Planned
The long-awaited Do Not Track system is coming soon, but it’s a shell of its former self. It seems like ages since former Federal Trade...
AnyClip Raises $21 Million To Add A Higher Dosage Of Data To Video Ads
AdExchanger | AnyClip Media, which helps studios like Universal Studios and Warner Brothers distribute video content, has raised $21 million to beef up its product...
Ad Tech in Cannes; Rubicon’s Mobile Landmark
In this edition of Exchangewire’s Weekly European Roundup: Ad tech at Cannes; Rubicon announces mobile landmark; Jelli receives $21m cash injection; Authorities update fraud guidelines....
ExchangeWire Research Quizzes Marketplace Quality Attitudes; ADTRADER Berlin 2015
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon Project beds down in native....
Google launches Google Photos & Universal App Campaigns
Google has launched Google Photos and a Universal App Campaign at the I/O developer conference on May 28. Google Photos is a standalone app/software that will...
Reuters’ mobile strategy: ‘If it has a screen, it’s fair game’
Thomson Reuters won’t rest until it has a home on all of your screens — including your smartwatch and car dashboard. Reuters has developed a...
‘We Saw a Need to Give Control Back to Publishers’
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the...
Frankenmetrics Lives! Television Networks Confront Digital Upheaval
In 2008, NBC Universal released a system called TAMI – the Total Audience Measurement Index. Despite the promise of its name, it did not revolutionize...
IAB Display Rising Stars Outperform Traditional Display Ads across Key Brand Effectiveness Metrics, According to in-Depth Research Study from IAB & C3Research
Rising Stars Prompt 30% Greater Brand Lift & Generate Three Times the Ad Recall Over Legacy IAB Universal Ad Package Formats PHOENIX – The Interactive...
Havas Media Group, NewsCred form global partnership
Havas Media Group is taking its content offering a notch up through a global partnership with content marketing platform, NewsCred. Havas officials state that the...
