Netflix Begins to Allow Offline Binge-Watching
Netflix is making some TV shows and movies available for download to watch offline, providing its users a feature that has become a must-have for...
Tagged: tv
Two Former Cablevision Execs Hope To Take Local TV Targeting Tactics National
AdExchanger | Two former Cablevision execs – former COO Kristin Dolan and former media sales President Ben Tatta – are bringing their experience in local...
AT&T-Time Warner Merger Motivations Explored; Facebook Sets Its Sights On TV Budgets
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing The Merger Is the pending AT&T-Time Warner merger an addressable TV play? The...
AerServ Partners With Unreel.me As Exclusive Connected TV Mediation Platform
Partnership will provide users with access to video monetization tools IRVINE, CA – AerServ, the only mobile-first video mediation platform, announced a partnership with Unreel...
Walmart’s TV-On-Demand Service Vudu Tries Out Ad-Supported Video
AdExchanger | Walmart’s streaming movie and TV-on-demand service Vudu is rolling out free, ad-supported video. Vudu, which has been priced on a per-transaction, subscription-free basis...
Netflix Subscribers Surge Thanks to ‘Narcos,’ ‘Stranger Things’
Netflix added 3.6 million subscribers in the third quarter, buoyed by the hit series “Stranger Things” and “Narcos,” hushing skeptics of its strategy to globally...
Keeping Pace with Political News: Many Say Multiple Devices Important, But TV is Still Dominant
For many, keeping up with political news in 2016 is like a second full time job. Between the Clinton Wikileaks releases and the daily barrage...
Snapchat’s Spectacles Could Shape How Advertisers Think About Video
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Danielle Levitas,...
Gordon Borrell On Why Facebook Is Killing It In Local Advertising
AdExchanger | Local advertising is undergoing dramatic change. Because this presidential election has relied on earned media instead of TV, revenue for local broadcasters who...
Roku Greases The Wheels For Media Companies To Put TV-Style Apps (And Ads) On Its Platform
AdExchanger | At 10 million active accounts strong, Roku is turning to media companies to improve the quality of its streams and ramp up ad...
VideoAmp Achieves Industry’s Highest Video Viewability Rates for Advertisers with the Market’s First Multi-Dimensional Optimization Feature
VideoAmp Utilizes Integral Ad Science Data to Achieve Guaranteed Viewability Rates of 80% or Better; VideoAmp Debuts Transparent and Granular Viewability Measurement and Optimization SANTA...
German Broadcaster ProSieben Eyes Deeper Addressable TV Targeting
AdExchanger | ProSieben, one of Germany’s biggest broadcasters, is expanding its programmatic TV footprint in a market that’s both vibrant and uniquely challenging. Because Germany...
Jack Dorsey On Twitter TV Apps, And Its Monetization Difficulties
AdExchanger | Twitter underscored its seriousness about live TV on Wednesday with the debut of an app for the Amazon Fire, Apple TV and Xbox...
Carat: Digital Grows, But TV Sees A Resurgence
AdExchanger | The digital takeover of global ad spend ain’t here yet, according to Carat’s global ad forecast. “Not to discount digital by any stretch...
Amazon Seeking Global, U.S. Sports Video Rights
Amazon is pursuing video rights to a wide range of sports, including the French Open tennis championship and professional rugby, as the company looks for...
Adobe Boosts Dynamic Ad Insertion Across Linear And OTT TV Streams
AdExchanger | Dynamic ad insertion is technically easier on over-the-top (OTT) apps, but it’s less prevalent, at least at scale, in live TV and video...
