‘Social Care Strategy’ Often Fills Marketing Teams with Dread: Q&A with Leo Ryan, VP, Spredfast
Social media is slowly starting to become a key element of a brand’s communication strategy and, of course, this means they need to take customer...
Tagged: tracking
The antidote to ad blocking: Authenticity in ad content
It was a niche crowd at first, or so we thought. Ad blocking was confined to the desktop computers of young male gamers in Central...
Xaxis strengthens leadership team in Indonesia
Xaxis has made several key additions to its Indonesia operations, led by the appointment of Yunnita Avreda as Director, Xaxis Indonesia. The company also announced the hiring...
‘Everything Bot’ the Kitchen Sink – The Shifting Social Media Landscape
Social media in the Western world has experienced some remarkable growth, but, as Chris Constantine (pictured below), head of UX, Syzygy explains, it is still playing...
What Will The 2018-2020 Political Advertising Landscape Look Like?
AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Jordan Lieberman, politics and...
Chinese tourists lead development of global cross-border mktg
Cross-border marketing development is booming, as international tourism has continued to grow for six consecutive years since 2015. The number will keep increasing over at...
Discrepancies in Facebook Tracking; Digital Habits of US Voters
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
IAB creates viewability taskforce to guide Australian marketers
IAB Australia has established a viewabilty taskforce to provide guidance and education around viewability for the Australian market. The taskforce members, who come from a...
Beyond Standard Measurement to Understanding the Head & Heart: Lessons in the Role of Neuroscience
How do neuroscience and advertising connect? Following her attendance at Adweek NYC, Celine Saturnino, head of media operations, Total Media writes exclusively for ExchangeWire about how...
Reality check: Attribution hardships are no excuse to avoid mobile
Written by Andy Pocock, svp of strategic business development. Here’s a simple credo for successful media planners: Follow the eyeballs. Yet as those eyeballs shift...
Online ads need to be viewable for 14 secs to be seen: Report
An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study...
3 Hacks to Improve Your Customer Loyalty Program
The following is a guest contributed post from Danielle Brown, VP of Marketing at Points. For most modern businesses, customer loyalty isn’t just an added...
Opting Out Of Political Advertising: Not So Simple
AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Gary Kibel, a partner...
Beeswax Receive Series A Funding; Adform Make DMP Standalone
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base...
Tech ups the customer engagement game for High Street retailers
I read somewhere the other day that customers are still staying off High Street because they are taking the online route instead – to research...
Digital Lessons from this Year’s Summer Olympic Games
The Summer Olympics is one of the most anticipated sporting events for athletes and marketers alike. It captivates the attentions of over three billion viewers...
