Mobile Attribution Integrations Enable Conversion Tracking for Apps Downloaded Directly from Taboola Driven Mobile Campaigns NEW YORK – Taboola, the leading content discovery platform, announced...
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by Copenhagen INK · Published 03/03/2017
Don’t forget to download the famous Internet Statistics Compendium for further insight and analysis. Amazon generated 471.4m clicks from paid advertising in 2016 Analysis from...
Ad tech likes jargon and here comes another one: “VPAID.” VPAID stands for video player ad-serving interface definition. It was first introduced by the Interactive...
Singapore-based SMB and customer referral platform ReferralCandy started as a one-man operation and quickly grew into a team of three employees living and working out...
AdExchanger | Are some marketers approaching cross-device backward? Tom Laband, CEO and co-founder of mobile data marketplace adsquare, thinks so. “We see many advertisers start...
Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not the first time, nor the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/02/2017
The ubiquity of smartphones is invigorating a sales channel that some marketers had begun to neglect: a ringing phone. For marketers reliant upon leads or...
The digital ad space will continue to grow and prosper in 2017, but so will certain risks. There will be more opportunities for ad placements...
Smaato’s recent release of their Q3 2016 Global Trends in Mobile Advertising Report brought some interesting statistics to light, in particular the growth of in-app...
Cadreon, the programmatic and ad tech unit under IPG Mediabrands officially launched its platform Unity in China. Introducing Unity, Cadreon’s programmatic management platform for ad tech...
AdExchanger | The agenda at this year’s PrivacyCon read like the Federal Trade Commission’s to-do list. Nearly 20 researchers from around the country converged on...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker tracking approved by EU; Flashtalking receives accreditation; Forensiq...
AdExchanger | When it comes to cross-device tracking, privacy policies are not up to snuff – and the Federal Trade Commission is digging in. In a...
Mobile app attribution is vital to measure the effectiveness of a mobile app marketing campaign. The key role of a mobile app attribution technology is...
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
The eighth School of Programmatic event, hosted by OpenX, focused on the evolution of header bidding. The event kicked off with a presentation from Tegdeep...
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