Marketing technology for building customer experience
Technology, particularly in marketing is advancing at a lightening speed, which cannot be ignored by the marketers who are struggling between the traditional and contemporary...
Tagged: tourism
Alibaba forms alliance with NZ govt to strengthen trade with China
Alibaba Group and New Zealand Trade and Enterprise (NZTE), the New Zealand Government’s international business development agency, signed a Memorandum of Understanding (MOU) to formalise...
Carat lowers APAC growth rate for 2016 to 4.4%
Carat’s latest forecast for 2016 showed positive global outlook led by the continued investment in digital media spending. Growth in the Asia Pacific region by 4.4 per...
Dentsu Media gets new GM in the Philippines
Dentsu Aegis Network Philippines has officially appointed Jam de Guzman as General Manager for Dentsu media Philippines effective immediately. This is a newly-created role following...
Thailand’s Medical Departures raises US$2.5mil Series A
Bangkok-based medical tourism portal Medical Departures has secured US$2.5mil in Series A funding, in a round led by Singapore venture fund DMP. Via DNA
EVA Airways appoints KRDS SG to boost its presence on Facebook
EVA Airways Corporation, the Taiwanese International Airline has appointed social and mobile Agency, KRDS Singapore as its social media agency tasked with handling the airline’s social...
Ogilvy Impact hires Fiona Forbes as new Director
Fiona Forbes has joined Ogilvy Impact, Australia’s employee engagement and change communication agency, in the position of Director. Ms Forbes is a highly experienced senior...
JWT reappointed as creative AOR for Changi Airport
Changi Airport Group (CAG) has re-appointed J. Walter Thompson Singapore as creative Agency of Record for another three years after a competitive pitch that involved...
APAC Search Ad Spend Up 13%; India & China Fastest Growing Ad Markets
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC search...
Content demand pushes mobile marketers to innovate
As more mobile consumers across Asia Pacific embrace practices like multi-screening and video watching, marketers expect an eventual shift away from display advertising towards innovative...
Cohn & Wolfe Chief on why Six Degrees is important in its Asia growth plans
WPP’s Cohn & Wolfe recently agreed to acquire a majority stake in India based full-service public relations agency Six Degrees PR and its content and...
Cohn & Wolfe Chief on why Six Degrees was important for its Asia growth
WPP’s Cohn & Wolfe recently agreed to acquire a majority stake in India based full-service public relations agency Six Degrees PR and its content and...
Why beer brands must do more to connect digitally in SE Asia
Increasing disposable incomes, greater foreign investment and tourism spend, combined with a growing population have all contributed to Southeast Asia’s beer consumption growing at one...
Japan, Taiwan have biggest F1 fans for SG Grand Prix
As the Singapore Grand Prix race weekend draws closer, Japan led the tally for the F1 fans in APAC with a 346 per cent increase....
Using Whole-Funnel Marketing to Generate Better Business
Stephen Taylor, Sojern VP, and managing director, international, asks how adtech can be employed further up the classical marketing funnel. As marketers, we love to...
Dentsu, M&C Saatchi & Leo Burnett lead APAC Cyber Lions shortlist
The 64th Cannes Lions International Festival of Creativity has a total of 330 entries that have made it to the Cyber Lions shortlist. Out of...
