Technology and QSR Companies Are Top Investors in Mobile Performance Advertising
Opera’s Q2 Mobile First Insights Report Shows Retail and Automotive Brands Also Driving Growth and Consistent Spend in Brand Performance SAN MATEO, CA – As...
Tagged: technology
GSMA Touts First Speakers for Mobile 360 Series – Middle East
On Monday, MMW was briefed by the GSMA on the freshly confirmed first wave speakers for its Mobile 360 Series – Middle East conference. The...
Amazon’s Core Tech Value Raises Questions for Tax Regulators in U.S., Europe
Jeff Bezos’s relentless focus on user experience has helped him make Amazon the most valuable e-commerce company in the world. But regulators in Europe and...
true[X] Partners with BrightLine to Bring Choice-Based Engagement Advertising Technology to the Living Room
Partnership utilizes BrightLine’s TV-centric OTT ad product platform to expand true[X]’s reach NEW YORK – true[X], the leading engagement advertising solution company, announced that it...
Creating financial change
Juris Technology went through some tough times in pioneering a market, but is now ready to become the best credit management software provider in the...
SourceKnowledge Launches Cloud-Based SaaS Platform Engage
Full-Stack Model Increases User Acquisition and Optimizes Conversion Value Based on Performance MONTREAL, QC – Performance advertising technology company SourceKnowledge introduced a full featured interface for users...
AdTheorent Enhances Anti-Fraud Infrastructure to Provide Cross-Environment Safeguards
Company platform detects fraudulent activity across all digital environments in real time on “pre-bid” basis; production performance data shows significant fraud mitigation NEW YORK –...
MediaMath Launches Unique Hyperlocal Targeting Offering in Partnership with Factual
New product gives marketers best-in-class tool to target their mobile programmatic campaigns based on the user’s real-time location Global technology company, MediaMath, announced its unique hyperlocal...
Salesforce Names New Marketing Cloud CEO – Is It Still Gung Ho On Marketing Tech?
AdExchanger | Salesforce has named CRM technology pioneer Bob Stutz as CEO of its Marketing Cloud, replacing outgoing CEO Scott McCorkle. McCorkle, a soft-spoken and...
On Terminology: "Programmatic" Haters Gonna Hate
AdExchanger | While “programmatic technology” has come a long way, many longtime players in the space are now reckoning with the term. AppNexus CEO Brian...
Singtel and Ericsson unveil 5G testbed, but now what?
Singtel and Ericsson unveil South-East Asia’s first network testbed showcasing the possibilities of 5G technology, but it’s not just about bragging rights. Via DNA
DBS leverages on Amazon Web Services’ cloud
DBS Bank inks agreement with infrastructure provider, Amazon Web Services (AWS), to leverage on its cloud technology. Via DNA
Trends and Priorities in the Media and Entertainment Sector
Overview This Trends and Priorities report, focused on the media and entertainment sectors, is produced by Econsultancy in association with Adobe and explores an industry caught between its past and...
Yahoo’s History, Told Through AdExchanger Comics
AdExchanger | It’s easy to forget, but Yahoo was once the largest and most promising digital media company – its stock a bellwether for the internet sector as...
Banks, the ‘millennials code’ has been cracked
The holy trinity for millennials is trust, relationships and technology, according to the author of the Millennials, Mobiles and Money: The Forces Reinventing Financial Services...
Saving lives with the early detection of cancer
Early cancer detection saves lives and one Malaysian company – Mobecomm Technologies – is providing the technology to do just that. Via DNA
