GetResponse Goes Mobile with Webinar Management
GetResponse — a global online marketing platform for SMBs — announced this week the release of their new GetResponse Webinars app. The app is now...
Tagged: technology
Mobile App Trends to Watch In 2017
The following is a guest contributed post from Andrew Gazdecki, the founder and CEO of Bizness Apps — one of the best app makers, making...
Deal for Neustar Is a Twist in Battle to ID Consumers Across Devices
Neustar is in a race with a handful of marketing data and technology services firms to be the go-to choice for consumer identity and connectivity...
Bezos, Sandberg, Musk Said to Be Attending Trump Tech Summit
Amazon.com CEO Jeff Bezos and Tesla Motors CEO Elon Musk will be among those attending President-elect Donald Trump’s gathering of technology industry leaders Wednesday in...
TubeMogul partners with Tapad on cross-device mktg
TubeMogul has signed an APAC partnership with Tapad, the cross-device marketing technology firm. The deal extends throughout Southeast Asia, with Singapore as the first market to...
What Amazon Go Means for the Future of Retail
It’s not quite Minority Report’s eyeball-scanning Gap store, but it’s pretty close. On Monday, Amazon announced Amazon Go, the tech company’s latest disruption of the...
Retail Brands Dropping the Ball on Mobile?
The future of retail is mobile. Yet, brands and retailers are failing to keep pace with consumer expectations. That’s the opening word in a provided...
Finstar Announces Investment in Mobile Marketing Tech Company Rocket10
SAN FRANCISCO & MOSCOW – Finstar Financial Group, a fintech-focused international private equity group founded by Oleg Boyko, announces that it has invested USD 3...
Ordered Chaos: Is The Marketing Funnel Capable Of Much More?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
GroupM Builds A House For Tech And Data Expertise, Taps Xaxis CEO Gleason To Run It
AdExchanger | WPP-owned GroupM said Tuesday it will centralize its tech and data expertise worldwide into a unit called [m]Platform. The division will be helmed...
Entrepreneur Partners Exclusively with Taboola to Grow Revenue and Exchange Audiences with Publisher Partners Like VOX and Others
Partnership Leverages Taboola’s Predictive Technology to Drive Engagement, Monetization, and Audience Development across Desktop and Mobile Generating 34 percent Uplift in RPM NEW YORK –...
Major Ad-Technology Company Bars Breitbart News for Hate Speech
AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules....
SapientNitro And Razorfish Merger Busts Silos, Scales Digital Across Publicis Groupe
AdExchanger | Publicis Groupe has merged digital agencies SapientNitro and Razorfish, it announced Thursday. The combined agency, SapientRazorfish, will sit under the Publicis.Sapient umbrella, which...
NAB Announces Record-Breaking Attendance for 2016 NAB Show New York
NEW YORK – The National Association of Broadcasters (NAB) announced preliminary registered attendance of 15,404 for the 2016 NAB Show New York. The event was...
IAB Tech Lab Launches Technology Compliance Program to Validate Companies That Uphold Key Industry Standards
LogoBar Enterprises Receives First Tech Lab Compliance ‘Seals of Approval’ for Adherence to VAST/VPAID NEW YORK – The IAB Technology Laboratory launched the IAB Technology Compliance...
Startup World Cup Announces Judges for November 2016 Show Taking Place at ad:tech New York
NEW YORK – Startup World Cup announced the roster of judges for its November 2016 event. The group is partnering with ad:tech, the original industry authority...
