DynAdmic Opens an Office in Miami; Mexico to Surpass 44m Smartphone Users
This week’s LATAM Roundup brings news from DynAdmic, which has just opened a new office in Miami, led by Lara Krumholz, general manager, LATAM, to...
Tagged: targeting
Week in Review: More moolah for SEA startups, and Digerati50 2.0 is up!
A new US$30mil venture fund targeting early stage startups is sure to warm the hearts of founders, while Karamjit Singh is also proud to announce...
The Elusive Art of Gaming Monetisation
Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of...
How Yahoo Could Help Verizon or AT&T Monetize Their Data
Yahoo is up for grabs and two of the largest telcos in the U.S. have shown keen interest in buying the long-beleaguered web giant. There...
Nubia appoints FCB Shanghai as ad partner
Nubia appoints FCB Shanghai as its advertising agency to build an integrated brand system and assist with the launch of its two products. Nubia commissioned...
APAC marketers increasingly adopting programmatic: Study
About 41 per cent of senior marketing professionals in Asia Pacific have already adopted programmatic buying into their media buying processes, with Australia (48 per...
StrikeAd by Sizmek Releases Peer39 for Global Mobile Ad Buyers and Sellers
Integration of Sizmek products facilitates brand safety, contextual targeting and eradicates waste, ad fraud London, UK – Sizmek (NASDAQ: SZMK), the open ad management company for...
Young users aren’t fans of targeted social ads: Report
Harris Poll asked some 2,000 consumers across generations about their use of social and found that nearly three-quarters (74%) took issue with marketers targeting their...
Infogroup Media Solutions and Lotame Partnership Delivers High-Quality Data to Target Niche Audiences
Dual Solution Brings Increased Precision and Accuracy to Online Targeting NEW YORK, NY – Lotame, the universal cross-device data management platform humanizing the consumer decision...
Salesforce Teams Up With Google, Powers Targeting Across Search, Gmail And YouTube
AdExchanger | When Google rolled out its CRM matching program Customer Match last fall, it seemed to follow in the footsteps of Facebook’s Custom Audiences, which...
Denakop & Adsolut Announce Joint Venture; DMP Navegg Closes Branding Deal with Friboi
This week’s RoundUp in Latin America covers a new joint venture formed by two local startups in Brazil: the Ad Network Denakop and the digital...
Advances in Cross-Screen Data Connections Drive New Targeting Strategies
New York – Videology – a leading software provider for converged TV and video advertising – today released findings that show continued interest in leveraging TV data...
Experian Launches New Audience Management Platform
Experian has just unveiled a new audience-management platform that will ostensibly “change the way the advertising industry buys and measures media.” According to a statement...
Twitter continues with sluggish growth in Q1 2016
With co-founder Jack Dorsey back in the helm at Twitter, the company has been looking to redefine its approach to monetising. It is still experiencing...
Programmatic continues to drive mobile CPMs: Report
Advertisers are increasingly targeting Android users, as Android CPMs increased 147 per cent, year-over-year. While Apple iOS app inventory prices are still higher on an...
Cross-market TV Measurement Close to Impossible: Q&A with Kevin O’Reilly, CTO, TVSquared
Following our recent Now & Next piece, which delved into the evolution of the TV industry and the impact of new technology, ExchangeWire spoke to...
