‘Everything Bot’ the Kitchen Sink – The Shifting Social Media Landscape
Social media in the Western world has experienced some remarkable growth, but, as Chris Constantine (pictured below), head of UX, Syzygy explains, it is still playing...
Tagged: targeting
Facebook Bans Ethnic Targeting For Credit, Housing, Employment Advertisers
AdExchanger | Facebook will disable targeting based on ethnicity for credit, housing and employment advertisers. ProPublica first reported the development. The move, announced Friday in...
Making the Conversion: Opening Up the 97% of Prospects on your Website
On the whole, 97% of browsers of a commercial website don’t convert. This of course depends on your industry and your own structure but the...
Facebook Is Bringing Its Ad Network to Apple TV and Roku
Facebook is bringing its ad network to Apple TV and beyond. The social network is feeling for new advertising ground in Apple TV and Roku...
Use market segmentation to get in the consumer targeting fast line
The digital revolution has largely been a godsend for marketers: thanks to an explosion of available information and emerging innovative technology, marketers have 24/7 access...
For holiday marketers, the best gift of all is engagement
by John Snyder, CEO, Grapeshot What are your plans for the holidays? Are you going with the full Clark Griswold experience or something more sedate?...
Mexican Fund Pedralbes Invests £1.6m in Logan; Abril Announces E-Commerce Marketplace
This week’s LATAM Roundup brings news from mobile company Logan, which have just received £1.6m from the Mexican fund Pedralbes Partners to expand their mobile...
Facebook Pushes Back Against Report of Housing Ads Targeted by Race
Facebook is not about to apologize for enabling ad targeting based on racial or cultural attributes. Far from it, the whole point of Facebook’s advertising...
eBay Advertising Launches New ‘Mood Marketing’ Tool After Pilot with Laithwaite’s Wine
eBay Advertising announces the launch of a new tool that will transform targeting on the site, allowing brands to identify shoppers who are in a...
RadiumOne partners with Integral Ad Science on measurement
Data-driven marketing company RadiumOne has signed a global partnership with Integral Ad Science (IAS). The partnership aims to measure the quality of global digital media and...
Data Enrichment: The Alchemy of Data Transformation?
Data enrichment can provide substantial value to marketers. But why and how? Writing exclusively for ExchangeWire, Peter Silverwood (pictured below), chief scientific officer, iotec explains that data...
Snapchat Dips Its Toes In Programmatic, But Advertisers Want To See More
AdExchanger | On Thursday – amid strengthening rumors of an IPO – Snapchat finally released its anticipated ads API to enable better automation, targeting and...
How The Athlete’s Foot used programmatic TV buying to increase sales
The Athlete’s Foot wanted to raise awareness and sales for the Asics Nimbus shoe model during a three-week exclusive selling window. The target audience was...
German Broadcaster ProSieben Eyes Deeper Addressable TV Targeting
AdExchanger | ProSieben, one of Germany’s biggest broadcasters, is expanding its programmatic TV footprint in a market that’s both vibrant and uniquely challenging. Because Germany...
Aki Technologies Secures $3.75 Million Seed Round to Help Brands Own the Mobile Moment
Strategic Investment Fuels Aki’s Mission to Conquer Mobile Ad Inefficiency through Mobile Moment Targeting & Insights San Francisco, CA – Aki Technologies, the first platform...
Looking for Programmatic to Mark Australia’s Next 60 Years of TV
TV marked its 60 years of broadcasting in Australia over this past weekend, celebrating six decades of significant changes from colour to online. In the...
