Adobe beefs up marketing analytics, launches co-op for cross device mktg
It is time now for enterprises to get ready for the new wave of marketing, as Adobe focussed on the need for marketers to ‘sell experiences’...
Tagged: tags
Apple is running ads to boost its Apple News app
Apple is kicking off an ad campaign to jumpstart its six-month-old news aggregation app, as well as adding comScore tags, after publishers complained about getting too little...
How Not to Survive the Ad-block-alypse
It seems that everybody is weighing in on the issue of ad blocking and the impact it’s having on the UK economy, but with opinions...
Header Tag Bidding: Why Transparency Matters More Than Ever
Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the Index Exchange Digital Techfront being...
5 tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites....
What Does the Rise of the Visual Web Mean for Traditional Ad Formats?
The internet is now visual. Two billion images are being shared on social media every day. How is this affecting traditional advertising? Greg Pritchard (pictured...
What is In-App Header Bidding? Q&A With Joe Prusz, Head of Mobile, Rubicon Project
Header tags have been in use by Rubicon Project since 2012. Now its header bidding solution is going into beta-testing for in-app advertising. In an...
Facebook unveils new tools for customer communication for Pages
Over 50 million businesses globally use Facebook Pages now to connect with their customers. With more and more people communicating with Pages, Facebook has launched...
Programmatic Video – Two’s Company, Three’s a Crowd
Less is more – when it comes to publisher-controlled programmatic advertising. Greg Carroll, UK Country Manager, StickyADS.tv, (pictured below) in this piece talks about the...
Native advertising: single solution for ad blocking
In case you hadn’t noticed, there’s been a huge ruckus around mobile ad blocking recently, and it’s been interesting to watch the finger pointing. Consumers...
Quantcast Launches An Open Data Platform To Fuse Digital To TV And Offline Sales
AdExchanger | Quantcast is tapping its deep ties to publishers by linking digital data signals to offline attributes like sales and TV viewership. The company is...
Are Closed Platforms Selling Marketers Short?
With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at Ensighten (pictured) predicts that one...
WTF is header bidding?
Digital advertising, despite the massive industry built to streamline it, is still plagued by inefficiency and fragmentation. Programmatic selling may mean automation in theory, but...
Ad Tech Companies Pushing EU to Investigate Google Dominance; Nikkei Buys FT for $1.3bn
In this week’s ExchangeWire European Weekly Roundup: ad tech companies push EU to investigate Google dominance; Nikkei buys FT for $1.2bn; ad tech is killing...
Segment your content marketing efforts
Content marketing has been one of the greatest boons to many a B2B marketer over the past few years, as the discipline is becoming increasingly...
The business of social media: Internet evolution
Before we get into social networking sites and their business practice/s let us understand the Internet. Internet is an enormous and complex network of computers...
