History Informs Google’s Latest TV Land Grab
AdExchanger | Will Google’s grand plans for TV, evidenced by its launch of DoubleClick Dynamic Ad Insertion on Wednesday, be successful? Google’s move into dynamic...
Tagged: strategy
Webinar: Delivering Mobile ROI With Outstanding First-time User Experience
Mark your calendars for a must-attend webinar next week. If you want to learn more about delivering mobile ROI with outstanding first-time user experience, you’ll...
Publishers: Weigh The Risks Of Platform Content Distribution
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler,...
Artificial Intelligence Helps Advertisers Be More Compassionate
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
NYMag Publisher Looking For Data And Revenue
AdExchanger | While content recommendation engines used to be a commodity business, that’s no longer the case, said Camilla Cho, executive director of business development...
Turbine DMP Outperforms Benchmark: Q&A with Jon Whitticom, VP of Data & Audiences, Xaxis
Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting....
Lower Growth Outlook for Twitter? Ad Rev and User Numbers Trend Downward
Things are looking a bit bleaker than anticipated for Twitter. In fact, eMarketer recently decreased its estimates of the number of U.S. Twitter users ages...
VIDEO: Modern Casino Marketing Webinar Hosted by mobileStorm and Indigeony
Earlier this month, our sister site mGamingWatch presented an instructive webinar called “Modern Casino Marketing” hosted by mobileStorm and Indigeony. In the presentation, attendees gained...
New York Times Still Tweaking Homepage Aggregation Strategy
In September 2014, The New York Times set out to create, in the words of newsroom strategy editor Tyson Evans, “the smartest Twitter feed you’ve...
Brands Need To Focus On The Customer Journey, Not The Destination
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Cherish the moments that matter the most, says NETS Singapore
NETS Singapore has launched a new campaign with KRDS urging people to cherish the moments that matter the most. The concept behind the campaign highlights...
Cybersecurity: It’s about visibility and analytics, these days
Being secure is more than just investing in the latest and shiniest products, according to RSA chief strategy officer Niloofar Razi Howe. Via DNA
Mark Connon Named Global Chief Mobile Officer, AOL Platforms & Advertising
On Day One of Mobile World Congress, New Leadership Announced to Drive Global Mobile Strategy, Growth, and Innovation NEW YORK – AOL announced that Mark...
Feds: Apple’s Stand Against Us Is a ‘Marketing Strategy’
The Department of Justice and Apple’s dispute over the unlocking of a phone used by a suspected terrorist appears to be getting more strained. The...
Inside Out: Intel Is Reinventing Itself With A Brand Overhaul
AdExchanger | Intel’s ambitious new brand strategy is no chip shot. Primarily known since the 1990s as “the computer inside,” the microprocessor manufacturer aims to...
Appier hires new Chief Data Scientist
Artificial intelligence company Appier has appointed its first Chief Data Scientist, Dr. Hsuan-Tien Lin. Dr Lin joins the company from National Taiwan University, where he...
