AppNexus Announce Staff Cuts: Potential Pre-IPO Streamlining?
Today (14 October) AppNexus are announcing they will be laying off 150 staff members globally. The move will bring AppNexus’ 1125-strong workforce down to 975,...
Tagged: strategy
Customer Experience Drives Allstate’s Mobile Strategy
AdExchanger | At Allstate, the experience comes before the advertising. “You need to create value before you can market against that value – you can’t go...
Budweiser India picks GolinOpinion for PR mandate
Budweiser, the global beer brand from Anheuser-Busch InBev, has appointed GolinOpinion to handle its India PR mandate. GolinOpinion, is the PR division of the MullenLowe Lintas...
European Companies Need a Multi-Screen Video Strategy to Reach Global Audiences, According to New Report from YuMe
Paper released in collaboration with dmexco & IAB highlights key strategies to reach global liquid audiences across screens and platforms Cologne, Germany – YuMe, Inc.,...
Spotify Said to Be Burying Songs by Artists With Apple Deals
An escalating battle between Apple and Spotify is leaving some musicians caught in the crossfire. Spotify has been retaliating against musicians who introduce new material...
Has Programmatic Finally Hit Bottom?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Oracle Boosts Cloud Services With $9.3 Billion NetSuite Deal
Oracle gave its cloud-services strategy a big boost by offering to buy NetSuite in a deal valued at about $9.3 billion. Oracle, which sells software...
What’s Next 2016: A digital strategy? You’re behind the times
If you have been crafting a ‘digital strategy,’ you’re already behind the times, according to a panel discussion at DNA’s What’s Next conference. Via DNA
A Single Customer View – Why Email Holds the Key to Success
The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view...
The NCAA Goes Full-Court Press On Its Social Strategy
AdExchanger | The National Collegiate Athletic Association (NCAA) has no trouble getting people interested in March Madness, when the fans are rabid. It’s the rest...
How Brexit is helping shape Business Insider’s Facebook Live strategy
Like many other publishers, Business Insider has been experimenting with Facebook Live for months. But it was the Brexit vote that showed the publisher that live news...
Amazon Data Center to Open in U.K. Despite Brexit Uncertainty
Amazon.com’s cloud computing division remains “committed” to opening a London data center by early next year, even after the British public’s vote for the U.K....
CEO Shift At AudienceScience As Company Aims For Global Growth
AdExchanger | P&G’s programmatic buying platform AudienceScience has a new CEO. Company Chairman Bill Gossman will assume the role, effective immediately, and former head Mike...
One Audience, All Media: Bloomberg Media’s Biz-Focused Strategy
AdExchanger | Bloomberg Media wants to reach its target audience of affluent businesspeople wherever they happen to be over the course of the day. That...
Nearly half of Asian businesses have no digital strategy
Despite all those catchy slogans and taglines – such as ‘data is the lifeblood of the business’ or ‘data is the new electricity of the...
LiveRamp Hires Nielsen Veteran Jeff Smith as Chief Marketing Officer
Joins LiveRamp’s Leadership Team to Drive Marketing Strategy and Accelerate Growth San Francisco, CA. – LiveRamp™, an Acxiom® company, announced it has hired Jeff Smith as...
