What the Snapchat IPO means for Asia
Snap, Crackle and Pop. And pop in a big way! On March 2, Snap, the parent company to social media darling Snapchat finally went public,...
Tagged: social networking
Nokia Back from the Dead; Generating B2B Leads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
It’s time to raise the standards in digital advertising
With rising demand of mobile, online video and social media, the digital ad space has seen massive growth in ad dollars. This should be no...
Burger King looks for its queen in Shanghai on Women’s Day
Burger King launched its world’s first ‘Burger Queen’ campaign for International Women’s Day, in partnership with Y&R Shanghai. Prompted by the question, ‘Can you be...
Fairmont Tests Facebook Travel Ads – And Is Hungry For More
AdExchanger | Hotel and travel brands are looking to pour more performance dollars into Facebook. For years, hotel operators have used the social platform as...
What APAC CMOs Want from Their Agencies
The roles of chief marketing officers (CMOs), as well as media agencies, have become more complex amid an evolving digital landscape. In this industry byliner,...
Yahoo brings content mktg studio Storytellers to Singapore
Yahoo Singapore has launched Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo...
SodaStream on being an activist brand in 2017
Itai Bicher, SodaStream The current political landscape has created a tricky environment for brands. But one advertiser, carbonated drinks kit SodaStream International, says there is...
10 monumental digital marketing stats from this week
Don’t forget to download the famous Internet Statistics Compendium for further insight and analysis. Amazon generated 471.4m clicks from paid advertising in 2016 Analysis from...
Snap Inc Popped on Their First Day, But the Crackle Needs to Come from Monetisation
Snap Inc (NYSE:SNAP) opened on the New York Stock Exchange at USD$24 (£16.42) yesterday (2 March); 41% above the USD$17 (£11.63) issue price. Their strong...
Instagram rolls out ads on Stories feature globally
Instagram has launched immersive, full-screen ads on its Stories feature. The Facebook-owned company had opened ads to 30 testing partner brands back in January 2017...
Panadol gets Australian families reminiscing about the highs & lows
To celebrate the completion of 60 years in Australia, Panadol launched a content series called ‘Runs in the Family’ with Grey. The candid films show real...
FB, Amazon & 7-eleven are the most mobile-ready brands globally
Facebook leads the list of most mobile ready brands globally in the MDEX report released by Ansible at the Mobile World Congress. Amazon (#2) and...
Three effective ways pharma brands have used Facebook for marketing
VAYA Pharma buys targeted Facebook ads To market Vayarin, a prescription “medical food” used in the dietary management of attention-deficit/hyperactivity disorder (ADHD), VAYA Pharma turned...
Ad Tech Isn’t Dead; Long Live Ad Tech
Ad tech and its constituent parts have taken a bit of a beating of late. It’s not been easy for the digital advertising industry, with...
Data & culture gaps hinder a great customer experience: Report
For marketers, a great customer experience is the primary way for them to differentiate themselves from competitors in 2017. But a recent survey by Adobe...
