See Brands Tweet the Oscars (Before, During and After)
Marketers are making the most of the Academy Awards in social media. Continue reading at AdAge.com Via AdAge
Tagged: social
Dunkin’ Donuts Taps Mobile for Valentine’s Day Marketing, Engagement
Dunkin’ Donuts is helping fans celebrate the season of love with a full schedule of social programming around Valentine’s Day. Among the hyped components of...
How Mediabrands’ Society Is Bringing The Message Closer To The Medium
AdExchanger | IPG Mediabrands has rolled content-creation arm Mediabrands Publishing into social media agency Society. Thursday’s merger will tie content creation closer to distribution and...
LinkedIn Gives Access to B-to-B Insights Through DataSift Deal
LinkedIn is aiming to give marketers new insights for reaching decision-makers on its platform through a deal with the social data firm DataSift, according to...
Condé Nast’s Video EVP: Social Feeds Are The New Broadcast Networks
AdExchanger | Like other digital publishers, Condé Nast wasn’t immune to the challenges of scaling an upstart, owned-and-operated video property in a climate dominated by...
CPMs Soar During The Holidays As App Advertisers Battle For App Store Visibility
AdExchanger | App publishers expect their inventory to fetch a pretty penny during the holiday season as marketers furiously funnel their remaining budget into hardcore...
Facebook Plans New Ways to Fight Fake News, Zuckerberg Says
Facebook founder and CEO Mark Zuckerberg said Friday night that the company was exploring new ways to fight the spread of “misinformation” on its social...
mParticle Raises Millions to Advance Multi-Screen Customer Data Platform
Ahead of the weekend, MMW learned that mParticle — a multi-screen customer data platform — has closed a Series B funding round of $17.5M led...
Top 5 Conversation Volume States for Each Vice Presidential Candidate
The following is a guest contributed post from Amit Avner, Founder and CEO of Taykey. This past Tuesday marked the first and last Vice Presidential...
Marketer MVPs of Social Media: Tumblr Eagerly Awaits the Return of My Chemical Romance
NBC nabbed first place on this week’s list of Social Media MVPs using the tried and true technique of posting beautiful music for an audience...
IRS Takes Facebook to Court, Showing Tougher Stance on IP-Driven Companies
Signaling a shift in enforcement tactics against big companies that make money from intellectual property, federal tax officials have sought a court order demanding internal...
The NCAA Goes Full-Court Press On Its Social Strategy
AdExchanger | The National Collegiate Athletic Association (NCAA) has no trouble getting people interested in March Madness, when the fans are rabid. It’s the rest...
Snapchat’s user base is getting older: How should marketers respond?
According to comScore data, in May 38% of US mobile users aged 25 to 35 and 14% of those older than 35 used Snapchat, a...
Comment on FT’s website goes viral after Brexit vote
The British people plunged the world into a sea of uncertainty after it voted to leave the European Union in a startling result that has...
Young Hollywood Focuses On Video Ad Quality As It Ramps Up PMP Deals
AdExchanger | Custom content was all the rage even as early as 2007, when entrepreneur and actor RJ Williams founded celebrity and lifestyle site Young...
Breckenridge Tourism Taps Power Of Social Media Snaps
AdExchanger | Instagram envy is immensely powerful to Breckenridge Tourism, which uses local tax dollars to boost tourism in the Colorado town. Visitors’ social media...
