Burger King looks for its queen in Shanghai on Women’s Day
Burger King launched its world’s first ‘Burger Queen’ campaign for International Women’s Day, in partnership with Y&R Shanghai. Prompted by the question, ‘Can you be...
Tagged: sharing
Here Are the Most-Watched Ads Among Women on YouTube
A collection of videos from women sharing empowering messages is now trending at No. 21 on YouTube. The theme is part of YouTube’s newly released...
Best of the week: Publishers tell people to pay up
Publishing is in the throes of a backlash, a rejection of the scale model that’s premised on amassing giant audience numbers and then making money...
Supercars challenges the misconception about its fans in new ad
A group of unexpected Supercars fans take centre stage in a new campaign launched last night by the Virgin Australia Supercars Championship and Ogilvy Sydney....
8 tips to navigate 2017’s marketing landscape
According to Deloitte’s Global Technology, Media and Telecommunications (TMT) survey, Singapore ranked highest globally for smartphone penetration, with nine out of 10 respondents having access...
The Wall Street Journal to close Google loophole entirely
The Wall Street Journal continues to tighten up its paywall as it strives to hit 3 million subscribers to the Journal and other Dow Jones...
Dunkin’ Donuts Taps Mobile for Valentine’s Day Marketing, Engagement
Dunkin’ Donuts is helping fans celebrate the season of love with a full schedule of social programming around Valentine’s Day. Among the hyped components of...
#BetterInternet experience for Singapore in 2017
The way we interact with one another has changed over time and several of our conversations, relationships and purchases are now conducted online – via...
Everyone is Responsible for Sharing the Burden of Fraud: Q&A with GroupM & Forensiq
With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another...
Google banned 1.7 billion ads in 2016: Report
In 2016, Google took down 1.7 billion ads that violated its advertising policies, more than double the amount of bad ads it took down in...
The 4G ideas matrix for planners
In 2016, 43,101 entries were submitted at one of the most coveted advertising awards arena – the Cannes Lions 2016, and out of the submissions,...
Cadreon launches programmatic management platform Unity in China
Cadreon, the programmatic and ad tech unit under IPG Mediabrands officially launched its platform Unity in China. Introducing Unity, Cadreon’s programmatic management platform for ad tech...
Dentsu Unveil Measures Against Future Misreporting; AU OOH Revenue Grows 15.8%
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu unveil...
How celebrity death hoaxes power fake news
Web traffic-goosing tricks come and go. But if there’s one that has enduring appeal, it’s the celebrity death hoax. In the past few weeks alone,...
Why a Video Strategy is Critical for Publishers
When the value of a product soars, everyone wants to stock it. So, with video ad spend growing by 40% this year and due to...
How Mobile Game Studios Can Use Influencer Marketing
The following is a guest contributed post from Victor Ricci, founder of Trend Pie, an influencer marketing platform that helps app developers drive cost effective...
