With Yahoo’s Top Ad Exec Prashant Fuloria Leaving, Who’s Left?
AdExchanger | Yahoo received yet another blow Friday with the departure of Prashant Fuloria, its SVP of advertising products and engineering, just shy of a...
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Mobile is up, desktop is down and mobile search is surging
The post Mobile is up, desktop is down and mobile search is surging appeared first on Digiday. Via DigiDay
OpenX and Graphiq Expand Relationship with Header Bidding
Increased Demand Drives Significant Revenue Lift LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, and Graphiq, formerly FindTheBest, the...
Wego appoints new GM for Indonesia, current one promoted
Travel search site Wego has announced the appointment of Ruwie S. Rahardjo as general manager of Wego Indonesia, replacing Graham Hills who now been promoted...
Rocket Fuel Promotes Sales Chief Randy Wootton To CEO
AdExchanger | Eight months after former CEO George John stepped down and the company started a search for his replacement, Rocket Fuel has decided to...
Apple Gives Video Publishers An Early Holiday Gift: Search
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Ancestry Finds Winning Combination In TV Plus Digital, Eyes Programmatic TV
AdExchanger | TV has long proven to be an effective channel for Ancestry.com, a provider of genealogical software and services with more than 2 million...
Identify theft: Complacency is Enemy No 1, says F5 expert
Cyberthreats against organisations, especially the financial services industry, are being aided by a different kind of C&C: Compliance and complacency, according to F5 Networks’ Edwin...
Google Calls EU’s Demands ‘Peculiar and Problematic’
Google ridiculed as “peculiar and problematic” demands by European Union antitrust regulators to change the way it displays search results. The U.S. Internet giant on...
Pinterest Doesn’t Act Like Other Social Media, And That’s Just Fine With Quaker
Pinterest may be social media, but its differences from Facebook, Twitter and others are what some marketers find attractive. In particular, Pinterest-marketing firm Ahalogy sees...
Apparel Marketplace Twice Drums Up Interest On Pinterest
AdExchanger | Pinterest is proving to be a nice fit for secondhand online clothier Twice. The company, which acts as a sort of hybrid Amazon/eBay-like...
The Reddit Revolt of 2015, explained for normals
Reddit, the collector of Internet ephemera and petri dish of memes, is in full meltdown mode. The self-proclaimed homepage of the Internet devolved into chaos in...
Why Microsoft Matters
AdExchanger | Microsoft isn’t the advertising behemoth it once aspired to be when it purchased aQuantive for $6 billion in 2007. Since then, Microsoft has...
The Big Question For Many Microsoft Ad Sellers: How Long Will AOL Jobs Last?
AdExchanger | Microsoft and AOL observers have a lot of questions in the wake of the companies’ landmark search and display ad deal, announced Monday....
iProspect’s Global President: If You Can’t Deliver Art, Your Science Doesn’t Matter
AdExchanger | iProspect is best known for its heritage in search marketing. But the Dentsu Aegis-owned digital performance agency, which first opened its doors in...
Sales of confederate flag merchandise banned by Walmart and Amazon
Update: Shortly after this story was published, Amazon and Etsy announced they would join the other retailers in pulling all Confederate merchandise from their sites. This article has been updated...
