From Publisher To App Developer: Softonic Engineers A Turnaround
AdExchanger | When tech site Softonic was at its peak roughly three years ago, it attracted 120 million global uniques searching for downloadable computer software....
Tagged: sem
Salesforce Teams Up With Google, Powers Targeting Across Search, Gmail And YouTube
AdExchanger | When Google rolled out its CRM matching program Customer Match last fall, it seemed to follow in the footsteps of Facebook’s Custom Audiences, which...
Week in Review: Singapore welcomes a new telco
Singaporean consumers no doubt are rejoicing at the entry of a new mobile player, and while Ensogo goes in search of profitability, DNA gives you...
In search of profit, Ensogo adopts B2C marketplace model
Faced with a still immature payments infrastructure, last mile logistics challenges and a middle class yet to reach critical mass, Ensogo Ltd has changed it...
History Informs Google’s Latest TV Land Grab
AdExchanger | Will Google’s grand plans for TV, evidenced by its launch of DoubleClick Dynamic Ad Insertion on Wednesday, be successful? Google’s move into dynamic...
HookLogic Has Plans To Expand, Gets Investment From LUMA Capital Partners
AdExchanger | LUMA Capital Partners, the newly minted venture capital arm of LUMA Partners (per an SEC filing earlier this year), made its first public...
ShopStyle Uses Consumer Scoring To Boost Retargeting Performance
AdExchanger | ShopStyle offers shoppers a way to search for clothes across 1,400 different retailers. After matching the shopper with that little black dress or...
Righthand Search Ads Are No More On Google; The Murky Future Of Publicis
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Ad Load Google will stop serving paid search ads on the...
Engagement is a better route to campaign accuracy than big data alone
At the same time, technology providers are also more motivated to apply their data and target consumers efficiently, instead of simply shooting for volume. Of...
The unglamorous life of a social media manager in the travel industry
Nicolle White is the social media manager for Peterpans Travel Group. You’ve just been offered the job of your dreams: travel content creator. Images of...
Bing, Surface Generate $2.3 Billion in Q2 For Microsoft
Here’s an interesting stat: Microsoft’s Bing and its Surface lineup contributed more than $2.3 billion of revenue for the company during its second quarter. That’s...
People can’t stop searching for the ‘East Coast blizzard’ online — and other stats
There’s a massive blizzard affecting 75 million people across East Coast this weekend, just in case you didn’t hear. With warnings like “a direct hit” and “paralyzing”...
Where’s Rey? Star Wars Backlash Continues as Stores Vow to Restock
She just might be the only hope for peace in the Galaxy, but she’s already MIA from most toy shelves. When “Star Wars: The Force...
Mariah Carey’s ‘All I Want For Christmas Is You’ streamed 9.1 mm times — and other festive stats
Despite the warm weather blanketing of the country, it is actually Christmastime. In celebration of it, we trawled through the data to present you with...
Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles
Both Yahoo and Microsoft are continuing to nibble away at Google’s massive search market share, according to the latest figures released by ComScore, aided by...
Adblock Plus commissions 1st global survey rating online ads – The people’s verdict? Nonintrusive formats rule.
Ad formats rated similarly by 6,000 respondents in the US, Germany and France. Pop-ups, big banners and videos ‘intrusive’; modest banners and search ads not...
