Fyber Expands Platform with Introduction of RTB
Leading mobile advertising company brings together a mediation layer across interstitials and rewarded video with an RTB exchange Fyber, a leading mobile advertising technology company,...
Tagged: RTB
PubMatic Rolls Out API To Power Private Marketplaces
PubMatic has created an API that allows media buyers to find and buy private marketplace deals through their DSPs. The second phase will bring automated...
Adelphic Accelerates Programmatic Buying in Mobile
Company Secures $11M Series B Funding to Fuel Growth WALTHAM, Mass. – Adelphic, a leading mobile advertising demand-side platform (DSP), announced that it has secured...
TubeMogul CEO: Q3 Revenue Up, Yahoo Likely To Focus On BrightRoll’s Network, Not Tech
Video demand-side platform (DSP) TubeMogul posted Q3 revenue of $27.4 million, up 112% from $13 million during the same period last year. Total advertiser spend through its...
Publicis Groupe Acquires Programmatic Platform RUN
The programmatic ad tech consolidation continues. Publicis Groupe has bought mobile-focused ad platform RUN, previously known as RUN DSP, the holding company said Tuesday. Read...
Fraud-day With Sizmek: Fraud Has A Bit Of A Nomenclature Problem
This is the 12th and final installment in a series of interviews with vendors combating the problem of ad fraud. Read previous interviews with comScore,...
Visible Measures Inks SSP Deals To Drive Programmatic Native
Visible Measures has forged a number of supply-side integrations with AdsNative, TripleLift and DistroScale, adding “thousands” of publisher supply sources as a result of the deal, revealed Friday....
Fraud-day With Moat: Finding Fraud Without Calling It Fraud
This is the 11th in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Sizmek. Read...
Fraud-day With RTB Asia: The China Perspective
This is the tenth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat...
Digital OOH Sellers Automate, But Resist RTB
Digital out-of-home (OOH) ad sellers are looking for a boost from ad tech, but obstacles remain if the marketplace is to ever resemble online advertising....
Fraud-day With White Ops: Cut Off The Money, Cut Off The Fraud
This is the sixth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat,...
TubeMogul Gets The Nielsen Mobile OCR Stamp Of Approval
Who cares where a video runs? As long as an advertiser can accurately measure that video’s reach, the question itself becomes somewhat moot. And now...
WFA Report Gives Guidance On How To Work With Programmatic Service Providers
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and ATS speaker), focuses on best...
Fraud-day With DoubleVerify: Bad Actors Are Getting More Sophisticated
This is the fifth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White...
PubChecker’s Certification-Centric Ad Fraud Solution
This is the fourth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White...
Fraud-day With Forensiq: Detection Requires A ‘Holistic’ Approach
This is the third in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White...
