Programmatic Direct is Taking Over
Programmatic display advertising was tipped to generate ad spends of £2.5bn in the UK this year. Compared to 2013, the market will have grown by...
Tagged: roi
Inbound Phone Calls Rise Again as Sales Channel, Challenging Marketers That Track ROI Elsewhere
The ubiquity of smartphones is invigorating a sales channel that some marketers had begun to neglect: a ringing phone. For marketers reliant upon leads or...
Retailers Need to Think Beyond Flashy Tech to Drive Footfall
We may be living in a connected world, but the physical store still has a valid role to play in the path to purchase. As...
inMarket, Reveal Mobile to Host Webinar: Mobile Location & The Tale of Retail ROI
Today, more than 84 percent of shoppers use their mobile devices inside stores, with 55 percent of shoppers saying they use their phones specifically to...
GK Software Launches Mobile Customer Engagement Platform
On Tuesday, GK Software announced the U.S. launch of its Mobile Customer Engagement platform. With over 10,000 stores and 5 million consumers already connected to...
Evolution of Header Bidding: It’s Bringing Buyers & Sellers Closer Together
The eighth School of Programmatic event, hosted by OpenX, focused on the evolution of header bidding. The event kicked off with a presentation from Tegdeep...
Nicolas Bidon named as Xaxis’ Global President
Xaxis has promoted Nicolas Bidon to serve as global president. Mr Bidon was previously CEO, EMEA where he led Xaxis operations across the company’s 25 markets...
How Myntra expanded its app user base and tripled its ROI
Indian mcommerce platform Myntra was looking to expand its user base shortly before running one of its large sales this year. Background Before starting the...
The Year’s 5 Biggest Challenges and Trends in Marketing
As 2016 rapidly winds to a close, Daniel Brzezinski, CMO & VP of Marketing & Product Development at GetResponse, recently shared with MMW what he...
Brands failing to provide quality training in media skills: Survey
Less than one in ten senior brand and media agency marketers thinks that media training at advertisers is up to scratch, according to a new...
Who Are the Winners & Losers of dmexco 2016?
The dust has now firmly settled on an exhilarating few days in Cologne at the annual ad tech love-in, dmexco. This year was almost certainly bigger...
Why brand safety means more than just a blacklist
Dear PulsePoint, I was so excited to see my financial brand’s ads front and center on the Wall Street Journal, but when I woke up...
Oracle Marketing Cloud’s New Chief Emphasizes Integration, ROI
AdExchanger | Six weeks ago, Laura Ipsen – a former Microsoft and Cisco exec – succeeded Kevin Akeroyd as SVP and GM of Oracle Marketing...
TapInfluence Surpasses $1M in Monthly Influencer Payouts; Releases Influencer Marketing Benchmarks on Cost Per Engagement
Data enables marketers to confidently invest in influencer marketing, predict campaign performance and prove ROI BOULDER, Colo. – TapInfluence, the only influencer marketing SaaS platform...
Unprecedented MarTech M&A Values
Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016’s report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across...
What is B2B account-based marketing & why should you care?
In line with this growing trend, here’s a basic run-down of ABM, as well as a few reasons why B2B marketers could benefit from using...
