IBM’s Oscar Ads Star Ridley Scott, Carrie Fisher and Watson
IBM is debuting two ads starring filmmaker Ridley Scott, actress Carrie Fisher and its Watson cognitive computing system during the Academy Awards broadcast Sunday night....
Tagged: Rich Media
A Tale Of Two Natives: How Publishers Approach Sponsored Content And Programmatic Native
AdExchanger | In an age of banner blindness, nearly every publisher has added a sponsored content offering. Meanwhile, programmatic native is replacing banners and boxes....
Charles Schwab Campaign Celebrates Heroism in Tackling Your Finances
Taking control of your finances is not for the faint of heart, asserts a new campaign from investment company Charles Schwab. The San Francisco-based firm...
On Instagram, Ikea Russia turns emojis into recipes
Even the most creative chefs can turn any ingredients into a succinct recipe. Now try that with emojis. Ikea, ever the inventive company with equally...
How One Direction helped KitKat get its most retweeted tweet ever
If it’s anyone in the world who deserves a break, it’s One Direction. Ever since being thrusted into the spotlight five years after appearing on...
Mobile Marketing Without Accuracy? Just Guesswork, According to MMA
What’s mobile marketing that doesn’t hit the target on time worth? Probably not much. At least, that’s the thinking. And that thinking will be the...
Programmatic Creative Platform PaperG Snags $5 Million In Series B
AdExchanger | In the oft-cited litany of “right message, right person, right time,” the creative is often given short shrift. “Programmatic gives advertisers the ability...
Creative Crowdsourcing Site Plays With Mattel Toys
Mattel is working with Tongal, an online community of artists, to create fresh videos featuring classic properties such as American Girl, Barbie, Hot Wheels and...
If Data Is A Commodity, The Premium Goes To Creative
AdExchanger | Creatives deserve to be part of the conversation around programmatic media. The fact is, they’re not. “There are no true creatives in this...
Verizon’s Data Goldmine Is Also A Privacy Minefield
AdExchanger | Does Verizon have access to rich user data? Undeniably. Will Verizon successfully capitalize on that opportunity? Questionable. After all, Verizon’s user data is...
Creative Still Rules At Cannes; Placed Gets New Partnerships
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cannes, Cont. Cannes coverage continues with a piece by the WSJ’s Jack...
Leading B2B Marketing Solutions Company MultiView Backs ProgrammaticAdvertising.Org
Publication Dedicated to Arming Marketers With Programmatic Insight, Enabling Smarter, More Efficient Advertising Decisions DALLAS, TX – MultiView, the fearlessly creative provider of inspired marketing...
Cybercriminals targeting healthcare organisations: Fortinet
Fortinet has warned that patient data is far more valuable to hackers on the black market than credit card numbers because it tends to contain...
Animonsta overcomes challenges to grow
Animonsta Studios has overcome the shortage of skilled talents in Malaysia’s creative content ecosystem to create an animation show that is distributed to broadcasters in...
Game Time: Agencies Strengthen Social Efforts For Super Bowl Sunday
If you happen to have $4.5 million burning a hole in your pocket, congratulations! You can afford a 30-second Super Bowl TV spot. Of course,...
Industry Preview 2015: Pinterest’s Vision Board: Targeting, Data And More Men
Pinterest, which just made its Promoted Pins tool generally available, will soon offer more features for its paid advertising products, said Pinterest COO Dan Faul...
