Bad Ad Epidemic: 28% Have At Least One Quality Issue
AdExchanger | Bad ads have their run of the internet. Twenty-eight percent of ads fail at least one of five key quality issues that slow...
Tagged: Rich Media
Verizon Hires Ad Talent From Apple, Builds In-House Agency
Verizon hired its first chief creative officer to build an in-house agency that will help reposition the brand in a hyper-competitive telecom landscape. The wireless...
Bloomberg Uses Programmatic Creative To Boost Ad Relevance
AdExchanger | When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging...
Ad Age Ahead Video: Why Data Is the New Natural Resource
Marketers today aren’t just brand stewards, they are responsible for bringing in new revenue, and one of their key tools — or as Joanna Pea-Bickley...
Why We Need Fewer ‘Unicorns’ & More Panama Canals in 2017
The scope for technology making everyday lives easier is huge. However, asks Martin McNulty (pictured below), CEO, Forward3D, are we missing the point? Writing exclusively for ExchangeWire,...
GE Continues Its Bet On Audio With More Branded Podcasts
AdExchanger | Audio is still an uncluttered medium where a brand like General Electric can stretch its creative muscles. “We look at audio like a...
Learn 5 ways to improve collaborative creative work
The post Learn 5 ways to improve collaborative creative work appeared first on Digiday. Via DigiDay
Why Vox Cares About Making Ads On Its Sites Perform Better
AdExchanger | Let’s be honest: A/B testing is boring, but what about A/B testing on steroids? Vox is juicing up its testing with “creative intelligence”...
Calvin Klein lays out plans for Raf Simons on Instagram
Calvin Klein confirmed today in a lengthy Instagram post that Raf Simons is the American fashion house’s new chief creative officer. Calvin Klein Collection designers Francisco...
Collective Sells UK Ad Network To Time Inc.
AdExchanger | In spite of the upheaval from Brexit, Time Inc. acquired Collective’s UK ad network business for an undisclosed sum on Tuesday. Unlike Collective’s...
Warner Brothers Says Creative And Performance Need To Come Together
AdExchanger | Marketing a major motion picture is a complex affair for all stakeholders involved, including the studio’s internal teams, media agencies and relationships with...
Ideate Media out to fill a ‘huge gaping hole,’ with the help of Douglas Adams
After three years of behind-the-scenes building, Malaysian company Ideate Media is ready to take the local creative content scene to the big stage of international...
Shaped by the prosumer, and the Creative Economy
webe digital CEO CC Puan is a believer in the ‘creative economy’ and the make-or-break power of today’s consumer, or prosumer. He shares how these...
IBM and Marchesa Will Debut ‘Cognitive Dress’ at Met Gala
IBM and fashion designer Marchesa will debut the first “cognitive dress” at the Met Gala Monday night, extending IBM’s cognitive computing branding campaign. The data-driven...
Mindshare Blends Dynamic Video With Data-Informed Creative For Mazda
AdExchanger | Campaign briefs are increasingly filled with demands for advanced creative versioning, forcing agencies into closer collaboration with ad tech providers. It’s one of...
Week in Review: The words they use
This week sees Karamjit Singh’s attention grabbed by some creative marketing from a Tony Fernandes-owned telco, and the desire of an Indonesian e-commerce pioneer to...
