The Indian government’s November 2016 announcement on demonetisation had sparked significant impacts to various sectors across the country, and the publishing industry is no exception....
The following is an exclusive guest contributed post from Blair Symes, Director of Content Marketing at DialogTech If you haven’t thought much about the phone...
Email marketing still works, but it only seems to work when it’s not abused. That’s the key takeaway in a new report from eMarketer. As...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong revenue growth for Teads; Rubicon Project supply...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 15/02/2017
Remember, if you’re looking for a role yourself, why not have a look at the Econsultancy jobs board. Econsultancy: Please describe your job. Alistair Dent:...
The NBA, WeChat, and Air Jordan were the top most associated brands with Chinese New Year this year globally, according to data released by Amobee....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 11/02/2017
Beacons and other proximity sensors those small devices that communicate with mobile apps in physical environments just keep sprouting up all over the place. Their...
After more than a year of running large inventories of display and mobile traffic through our in-house built server side solution, the results are clear:...
The forward momentum of IPG Mediabrands Hong Kong; a media network group which includes celebrated media agency brand Universal McCann (UM), is being driven at...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 06/02/2017
Econsultancy’s Healthcare and Pharmaceuticals Internet Statistics Compendium is a comprehensive collection of the most recent healthcare and pharma statistics and market data publicly available on...
The term ‘programmatic’ is defined differently depending on whom you talk to, but at its most basic level, it’s simply the applied use of data...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Partnership between AppNexus and Index Exchange; Sizmek...
The following is a guest contributed post from Momchil Kyurkchiev, co-founder and CEO at Leanplum, the marketing cloud for the mobile era. In 2016 people...
Ad tech firm C1X (C1Exchange) has roped in Sunil Punjabi as VP and Head of Business, South Asia. Mr Punjabi’s appointment will enable C1X to expand...
While Agency Trading Desks continue to dominate programmatic ad buying, advertisers are now demanding a new kind of relationship that provides significantly improved control and...
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q4 2016 Digital Marketing Report. The report analyzes...
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