What the Snapchat IPO means for Asia
Snap, Crackle and Pop. And pop in a big way! On March 2, Snap, the parent company to social media darling Snapchat finally went public,...
Tagged: report
Marketers, it’s time to step-up in a mobile first world
Media planning and buying on TV, press and other traditional channels is a relatively straight forward process. Take a creative asset, plug it in and...
It’s time to raise the standards in digital advertising
With rising demand of mobile, online video and social media, the digital ad space has seen massive growth in ad dollars. This should be no...
What APAC CMOs Want from Their Agencies
The roles of chief marketing officers (CMOs), as well as media agencies, have become more complex amid an evolving digital landscape. In this industry byliner,...
The less people buy, the happier they are: Havas report
It is only four in 10 people worldwide who say that money gives meaning to their lives, while five in 10 say they would actually...
Podcast: Forrester’s Quality Equation
AdExchanger | Welcome to episode No. 16 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The mainstreaming of programmatic has forced marketers to...
WTF is VPAID?
Ad tech likes jargon and here comes another one: “VPAID.” VPAID stands for video player ad-serving interface definition. It was first introduced by the Interactive...
FB, Amazon & 7-eleven are the most mobile-ready brands globally
Facebook leads the list of most mobile ready brands globally in the MDEX report released by Ansible at the Mobile World Congress. Amazon (#2) and...
Ad Tech Isn’t Dead; Long Live Ad Tech
Ad tech and its constituent parts have taken a bit of a beating of late. It’s not been easy for the digital advertising industry, with...
Data & culture gaps hinder a great customer experience: Report
For marketers, a great customer experience is the primary way for them to differentiate themselves from competitors in 2017. But a recent survey by Adobe...
Leanplum: Emoji Push Notifications Increase Mobile Marketing Engagement
Mobile marketing company Leanplum is out with a new Mobile Marketing Trends report that “confirms the effectiveness of emoji push notifications in mobile communications.” What’s...
Video Increasingly Important for Brands in the Mobile Space
Two new reports shed light on the growing importance of video in the mobile space. Looking at Q4 2016 data, Positive Mobile found that mobile...
Is your loyalty programme winning hearts?
Loyalty programmes are created to help retailers drive customer engagement and retention, and are gaining traction in Asia, with three in four Singaporean consumers indicating they will...
Was Methbot’s Financial Impact Grossly Exaggerated?
In late December, the digital security firm White Ops released a bombshell report outlining a sophisticated video ad fraud scheme that it estimated was siphoning...
Tapad bolsters senior APAC team with three new hires
Tapad, the cross-device marketing technology firm, has made three senior appointments to support its emerging Asia Pacific business. Furthering Tapad’s rapid expansion in the region,...
Bad Ad Epidemic: 28% Have At Least One Quality Issue
AdExchanger | Bad ads have their run of the internet. Twenty-eight percent of ads fail at least one of five key quality issues that slow...
