The less people buy, the happier they are: Havas report
It is only four in 10 people worldwide who say that money gives meaning to their lives, while five in 10 say they would actually...
Tagged: relationship
Advertising’s Westworld: How the Industry Can Help Brands in Distress
The spotlight has been shining firmly on fraud and safety in the digital advertising industry of late, forcing technology platforms to justify actions and commit...
Leanplum: Emoji Push Notifications Increase Mobile Marketing Engagement
Mobile marketing company Leanplum is out with a new Mobile Marketing Trends report that “confirms the effectiveness of emoji push notifications in mobile communications.” What’s...
WPP AUNZ merges Union Digital with DT
Designworks Group’s full service digital agency Union Digital has expanded its capability and global reach by joining forces with fellow WPP AUNZ digital agency, DT,...
Is your loyalty programme winning hearts?
Loyalty programmes are created to help retailers drive customer engagement and retention, and are gaining traction in Asia, with three in four Singaporean consumers indicating they will...
Consistency & reliability key for SG millennials for buying products
Millennial consumers in Singapore appear to prize consistency and reliability when making buying decisions, a survey by ICLP found. In a survey of close to...
InSkin Media names Sebastian Schindler as Global Insights Lead
InSkin Media, the international advertising technology business, has promoted Sebastian Schindler, who now becomes the Global Insights Lead. Mr Schindler joined InSkin from comScore early in 2015,...
What’s in it for martech and adtech in 2017
Programmatic marketing – the automated and optimised management of marketing touchpoints across the customer journey – has transformed the way brands interact with consumers. The...
IAB Brazil to Invest in Government Relations; Kantar IBOPE & comScore Expand Deal in LATAM
This week’s LATAM Roundup brings IAB Brazil’s focus for 2017, which includes working in the country’s capital to influence law and regulation makers in favour...
Cheetah Mobile & SpotX partner to sell vertical video programmatically
Cheetah Mobile, a global mobile app developer, has appointed video inventory management platform, SpotX, to help monetise video in its global suite of apps on...
How publishers manage header bidding: Server-to-server vs. browser-based wrappers
by John Donahue, Chief Product Officer, Sonobi For an imperfect technology, header bidding had a big year in 2016. Over 40 percent of the comScore...
About 90% advertisers reviewing programmatic contracts: WFA Report
While Agency Trading Desks continue to dominate programmatic ad buying, advertisers are now demanding a new kind of relationship that provides significantly improved control and...
An Expensive Game: How Brands Can Reach The Bombarded Consumer
In 2016, the average consumer was bombarded with brand messages on a level never seen before. With an ever growing number of different communications channels...
Transformative Times: Building Brand Experiences with Data & Digital
Data sits at the heart of the digital revolution. The huge volume of digital data being generated by organisations and individuals has played a pivotal...
Carat wins Standard Chartered’s global media planning & buying mandate
Carat, part of Dentsu Aegis Network, has won the Global remit for media strategy, planning and buying for Standard Chartered Bank, led out of Singapore...
Why We Need Fewer ‘Unicorns’ & More Panama Canals in 2017
The scope for technology making everyday lives easier is huge. However, asks Martin McNulty (pictured below), CEO, Forward3D, are we missing the point? Writing exclusively for ExchangeWire,...
