PubChecker’s Certification-Centric Ad Fraud Solution
This is the fourth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White...
Tagged: real-time bidding
Fraud-day With Forensiq: Detection Requires A ‘Holistic’ Approach
This is the third in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White...
Twitter’s MoPub Rolls Out Native Ads To All Publishers, Includes Direct Sold Inventory
Four months after first introducing support for native advertising, Twitter’s mobile exchange MoPub is pitching the solution to all publishers. Consisting of an native ads...
MediaAlpha Brings RTB, Transparency To Lead Gen Market
A company already making waves in the insurance advertising world has taken the wraps off a “programmatic” approach to lead generation. Dubbed MediaAlpha Exchange, the...
Workflow Automation Is About To Get Interesting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Dentsu Continues Programmatic Catch-up, Unveils Its Own Trading Desk
Years after the major ad holding companies like Publicis, IPG, WPP, Havas and others created trading desks for accessing ad exchanges, Japan’s largest advertising company,...
IAB Panel: Programmatic Marketplace Still Hazy To CMOs, More Transparency Needed
Transacting advertising through real-time bidding and other automated methods is gaining ground with publishers and advertisers alike, but questions remain about how to leverage the...
Microsoft Talks Ads; Real-Time Data Spews Forth
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Talks Ads Microsoft delivered a Friday update on its latest advertising initiatives. The...
Improved performance and reduced wastage seen as main benefits of real-time bidding
What do you see as the advantages of real-time bidding? This is the third Online Advertising Survey Report, produced in association with advertising technology company...
Germany Catches On: Ad Exchange Sees Uptick In RTB Ad Buys
A new report from Germany-based ad exchange AdScale shows that US advertisers, agencies and vendors are not the only ones seeing rapid growth in real-time...
Publicis Omnicom Isn’t About Helping Clients
Jenny Biggam is the founder of the7stars, an independent media agency based in the U.K. It used to be that advertising and media were all...
#TraderTalkTV: Adfonic CTO Wes Biggs Explains the Mechanics of Data-Driven Buying On Mobile
In this week’s #TraderTalkTV, Adfonic CTO Wes Biggs explains the mechanics of the Adfonic ad platform, and the specifics on how they execute real-time bidding...
IPG to expand its RTB platform in Hong Kong
Hong Kong – IPG Mediabrands will open up its real-time bidding service to all Hong Kong clients from April, following a soft launch earlier this...
Infographic Exposes European State of Mobile Advertising
Advertising automation company Rubicon Project has just published a new infographic that provides a comprehensive overview of the European market for mobile real-time bidding (RTB)....
Market Report Reveals 51% of video-on-demand (VOD) Media Buyers Want RTB
Of the 150 media buyers surveyed, 24% said they felt more confident about the potential value of RTB and the control it gives them over...
