Does Publicis’ Epic Acquisition Spree Add Value?
Publicis Groupe has crowned its 2014 shopping spree with the announcement of its $3.7bn offer for digital advertising specialist Sapient, adding to its recent acquisition...
Tagged: razorfish
Publicis In Latest Round Of Consolidation With Purchase Of Mobile DMP RUN
Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management platform (DMP) RUN for a...
MMA Touts Winners of 2014 Global Smarties
MMW was briefed yesterday by the Mobile Marketing Association on this week’s presentation of the 2014 Global Smarties. “A stellar showcase of marketer, media, technology...
Publicis Groupe rejigs management & leadership team to fuel fresh thinking
With a firm objective to extend its presence in the digital sphere and enrich its offerings by creating new services, either by organic growth or...
LAC Taut appoints Razorfish to sharpen its digital focus
Beauty and health brand LAC Taut is looking to digital to strengthen its connection with its audiences and enhance its brand presence. The mandate to...
Sprinklr Acquires Dachis Group, Preps Paid Social Product
Enterprise social media management company Sprinklr has acquired social data analytics and services firm Dachis Group for an undisclosed sum, the latest venture from Razorfish’s...
Digital Advertising Veteran Clark Kokich Joins Marchex as Chief Strategy Officer to Help Accelerate Company’s Mobile Advertising Leadership and Customer Development
SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leader in mobile performance advertising, announced that Clark Kokich, advertising technology expert and digital marketing thought leader, has joined the...
Razorfish Chairman Clark Kokich Makes the Move From Agency to Ad Tech
Razorfish chairman Clark Kokich is going from agency to ad tech, making the jump to Marchex as chief strategy officer. Continue reading at AdAge.com Via...
Is Programmatic Ad Buying Ready for Primetime?
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
Microsoft Doubles Down on Surface Marketing Despite $900 Million Write-down
Undeterred by a massive write-down of its first generation of tablets, Microsoft will aggressively market its updated line of Surface devices after working to address...
Microsoft Reboots Battered Surface With Razorfish
Microsoft is taking another run at Surface, this time with a new digital agency. Despite an ambitious marketing plan, the tech giant has had a...
How AOL Lured Lord to Lead Networks Division
AOL — in the midst of a turnaround but still facing headwinds — likely isn’t the first place you’d expect one of the digital agency...
Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires
VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Source: ClickZ Asia
Radian6 launches new features
A couple of weeks back, Radian6 rolled out some new great features: The new release will provide powerful new capabilities with features developed on the...
Razorfish measures the social media value
Razorfish (one of the world’s largest interactive agencies) filed for a patent back in December for how to measure social influence. Today social media apps...
More ad networks or less?
Just finished reading Razorfish digital outlook report for 2009. (Razorfish is a US interactive ad agency). While surfing the internet this morning, I found this blog post that...
