AdExchanger | Campaign briefs are increasingly filled with demands for advanced creative versioning, forcing agencies into closer collaboration with ad tech providers. It’s one of...
Mindshare, the global media agency network, that is part of WPP, has launched the programmatic buying unit, ULTRA for Unilever in ASEAN. Mindshare and Unilever...
Adds mobile, behavioral and demographic profiling, social, geo-targeting and retargeting to hyperlocal content targeting platform Stamford, CT – Local Yokel Media, the web’s first nationwide...
Onalytica – an interesting company to be aware of: Onalytica was established in 2004 and helps organisations meet the challenges of a constantly moving world. The...
For many years we have only had cookie-based tracking data to rely on when trying to determine a general profile of the users browsing the...
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