Boutique Ecommerce Brands Consider TV Advertising
Ecommerce startups have turned toward television advertising, signaling shifting interest from reaching a niche group of consumers to mass audiences. Some, such as subscription ecommerce...
Tagged: print
How publishers navigate the ethics of live events
As print advertising dries up, many media companies are finding live events to be a welcome revenue source. Events can help connect advertisers with target...
Google To Brand Advertisers: We Care About YouTube Creators
Google is walking the walk when it comes to promoting YouTube personalities. After hearing from agencies that it was not acting swiftly enough to tout...
Despite Solid Q1 Ad Revenue Growth, The New York Times Warns Of Potential Decline
The New York Times saw total Q1 2014 revenues increase 2.6% year over year to $390.4 million from $380.7 million. Advertising revenue increased year over...
There’s a push to make photoshopped models in ads illegal
In 2011, British member of parliament Jo Swinson ordered Lancôme to take down London billboard ads featuring Photoshopped images of famous women — Julia Roberts...
Digerati50: Building confidence in the enterprise space
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
How USA Today reinvents for the digital world
USA Today is in the midst of rethinking what it’s all about. Gone is the mindset of being a national newspaper; in is the goal...
FunMobility: 2014 Will Change Mobile Marketing Forever
In 2013, consumers were still adopting mobile technology faster that marketers were. Today, millions of smartphone owners use their devices for an average of 2...
IDG Focuses On Digital Ad Properties While Building Out Reach
Within IDG’s $3.55 billion global revenue across all businesses last year, its share of US online revenues remained stable at 66% in fiscal year 2013...
Onion Quits Print in Final Three Cities
The Onion is halting its print version in Chicago and its two other remaining markets with its Dec. 12 issue. The newsweekly was 25 years...
Magazines’ Ad-Page Decline Slowed In Third Quarter
Ad pages in monthly and weekly magazines declined 1.8% in the third quarter compared with the quarter a year earlier, the Publishers Information Bureau said...
Ad Blitz Begins for Online Poker: Win Real Money in Your Underwear?
One company has had the digital table to itself since Nevada legalized online poker for real money this year: Station Casinos, which introduced its Ultimate...
IAC Decides Not to Sell or Shut Down the Daily Beast
IAC/InterActiveCorp has ruled out a sale or shutdown of the Daily Beast even after founding editor Tina Brown’s departure, the online publication said. IAC has...
Hearst Is Throwing a Party and Calling It a Magazine Upfront
Hearst Magazines has invited hundreds of media buyers and ad agency staff to an “upfront” event next month, according to the company, making it the...
Hilarious New Moto X TV Ads Attempt to Steal Apple’s Thunder
Thus far, Google unit Motorola has only advertised its new Moto X smartphone in print and digital, representing them as fashionable, customizable devices. This Thursday...
Time Inc. Tries Drawing on Reader Data To Lure Marketers
Time Inc., bracing for a spin-off from Time Warner early next year, is rolling out an ad product called Time Engage that’s designed to use...
