Nokia Back from the Dead; Generating B2B Leads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Tagged: paid search
SodaStream on being an activist brand in 2017
Itai Bicher, SodaStream The current political landscape has created a tricky environment for brands. But one advertiser, carbonated drinks kit SodaStream International, says there is...
Revcontent Acquires Machine Learning Content Recommendation Company, Rover, to do for Discovery What Google Did for Search
SARASOTA, Fla. – Revcontent, the fastest growing content recommendation platform, announces the acquisition of machine learning company, Rover, for its advanced personalization and recommendation technology....
10 monumental digital marketing stats from this week
Don’t forget to download the famous Internet Statistics Compendium for further insight and analysis. Amazon generated 471.4m clicks from paid advertising in 2016 Analysis from...
Publishers Need To Manage Their Facebook Addiction
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte,...
#sowhoknew: 5 golden ‘Netiquette’ rules that you NEED to know
In everyday life we know, almost instinctively, how to act. Or at least we should do. Manners were drummed into us from an early age....
How India’s demonetisation can help publishers & content marketers
The Indian government’s November 2016 announcement on demonetisation had sparked significant impacts to various sectors across the country, and the publishing industry is no exception....
A Wake-Up Call for CMOs: Focus More on Phone Calls to Increase ROI
The following is an exclusive guest contributed post from Blair Symes, Director of Content Marketing at DialogTech If you haven’t thought much about the phone...
How Swiss news publisher Le Temps is resurfacing old content
Publishers have been reposting their old articles for years, but now the tools available to them are getting more sophisticated. Swiss news publisher Le Temps has a whimsically...
A day in the life of… a Chief Media Officer
Remember, if you’re looking for a role yourself, why not have a look at the Econsultancy jobs board. Econsultancy: Please describe your job. Alistair Dent:...
Google’s Shopping Ads come to Singapore
Google had some good news for the retailers in Singapore as it rolled out its Shopping Ads in the country, the first in Southeast Asia. Showing...
Inbound Phone Calls Rise Again as Sales Channel, Challenging Marketers That Track ROI Elsewhere
The ubiquity of smartphones is invigorating a sales channel that some marketers had begun to neglect: a ringing phone. For marketers reliant upon leads or...
The Wall Street Journal to close Google loophole entirely
The Wall Street Journal continues to tighten up its paywall as it strives to hit 3 million subscribers to the Journal and other Dow Jones...
iCrossing President On Voice Search: ‘I Don’t Even Think Google Knows How It Will Develop’
AdExchanger | Since iCrossing entered the market as a search agency in 1998, digital spend has expanded to social, display and mobile, all of which...
#BetterInternet experience for Singapore in 2017
The way we interact with one another has changed over time and several of our conversations, relationships and purchases are now conducted online – via...
It’s Pin A Long Time Comin’: Pinterest Adds Search Advertising
AdExchanger | Pinterest introduced its first search ad offering Wednesday, almost seven years after the company launched. “Now we believe we’re at a place where...
