Snap Inc Popped on Their First Day, But the Crackle Needs to Come from Monetisation
Snap Inc (NYSE:SNAP) opened on the New York Stock Exchange at USD$24 (£16.42) yesterday (2 March); 41% above the USD$17 (£11.63) issue price. Their strong...
Tagged: outlook
Consistency & reliability key for SG millennials for buying products
Millennial consumers in Singapore appear to prize consistency and reliability when making buying decisions, a survey by ICLP found. In a survey of close to...
A day in the life of… a Chief Media Officer
Remember, if you’re looking for a role yourself, why not have a look at the Econsultancy jobs board. Econsultancy: Please describe your job. Alistair Dent:...
Ad Tech Funding in Decline; Ad Tech Renaissance Looming
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech funding in decline; An ad...
Adobe Buys TubeMogul; Digital Video Advertising Strategies Are Maturing
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe...
Amazon Spooks Investors With Warning Holiday Sales May Miss Estimates
Amazon forecast a holiday quarter with operating income that may break even and sales that could miss estimates. The outlook spooked investors accustomed to widening...
How Rich Media Just Got Richer: Pokémon Go & the Rise of Augmented Reality
Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped in augmented reality, could look...
UK Ad Tech Industry Still Offers Opportunities for Ambitious Newcomers
The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising...
Ad blocking won’t kill great advertising: Exponential’s Amritpal Singh Bedi
Exponential Interactive recently bolstered its global leadership team with key executives appointments. Amritpal Singh Bedi who was the Vice President of Global Operations now also...
Microsoft Acquiring LinkedIn is Good for Data, But Questionable Strategic Fit
On Monday, 13 June, Microsoft Corp (NASDAQ: MSFT) announced the acquisition of LinkedIn Corporation (NYSE: LNKD) for a cash deal valued at USD$26.2bn (£18.44bn). With the...
Growth Market: Mobile Marketers Shifting Focus to Gaming for Good Reason
With the casino industry outlook appearing more optimistic now than in recent years, it’s no surprise that the global online gambling market is also expected...
How email can become fun again
Before the email was invented, messages and data had to be exchanged with great effort via post, telephone or disk. With the innovative introduction of...
How are brands using people-based advertising?
Econsultancy has released the North American edition of its People-Based Advertising report, in partnership with Signal. The report evaluates the impact and future of addressable...
#sowhoknew: Are you burned out or bored out?
The classic notion of ‘burnout’ conjures up mental images of high-flying executives, working insane hours in stressful situations but being paid top dollar for doing...
Lower Growth Outlook for Twitter? Ad Rev and User Numbers Trend Downward
Things are looking a bit bleaker than anticipated for Twitter. In fact, eMarketer recently decreased its estimates of the number of U.S. Twitter users ages...
UK Adspend Grows 7% in Q3; Paid Search Growth Down 12%
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
