#sowhoknew: Are fitness trackers a waste of money?
Want to lose weight? Improve your cardio? Lower your blood pressure? Then don’t buy a fitness tracker. In fact, some experts claim they can “do...
Tagged: nike+
R/GA Vet Barry Wacksman on the Data-Centric Business Model
It’s no surprise that R/GA, the digital agency that helped longtime client Nike develop its Nike+ FuelBand fitness tracker, recognizes the connections between real world...
Crossway between Gamification and Google Analytics
If there’s any evidence that gamification has hit its hype peak, this is it. Gartner made a prediction in 2011 that by 2015, more than...
Engaging through branded communities
Looking back on 2014, one of my main takeaways for the year is that marketing on social media platforms – especially Twitter and Facebook –...
Google beats Apple to become world’s most valuable brand
Google has overtaken Apple to become the world’s most valuable global brand in the 2014, according to BrandZ Top 100 Most Valuable Global Brand ranking,...
10 awesome digital marketing campaigns from Nike
Livestrong This campaign may have lost some of its gloss since Armstrong’s downfall, but it’s still a good example of how Nike uses mobile to...
‘The Data Trends That Will Drive Globalised Media’, by Barnaby Chapman, Product Director Europe, Mediaocean
What’s the biggest hurdle that global media management faces in the coming years? One good candidate is data and how its managed. It’s hard to...
Four great examples of brands using Instagram to break free of the browser
It is easy to get distracted by the wealth of Instagram challenges and competitions, but with it becoming an increasingly crowded place, brands are learning...
Five ways to create marketing worth sharing
1. Technology can’t save a boring idea, but it can amplify a remarkable one Just because you’re in digital marketing doesn’t mean technology is the...
Three reasons why advertising and social media don’t mix
The struggle for power which brands are destined to lose Advertising grew up in an era of the ‘captive audience’, where large numbers of people...
Nike Unveils Self-Lacing “Mart…
Nike Unveils Self-Lacing “Marty McFly” Shoes [VIDEO] http://t.co/Gp9qW8g
Goviral Top 10 Videos
‘s top 10 film for July 2009 – enjoy 🙂 1. MICROSOFT – OFFICE 2010: THE MOVIE Agency: Traffik 2. OLYMPUS – THE PEN STORY Agency: DSG 3. RWE –...
Nike+ and Killzone 2
After the ‘North vs. South’ theme to RunLondon a few years ago, and the patriotic pride aspect to the HumanRace in 2008, Nike+ goes one...
